The Manila Times

62% of business, tech leaders excited about GenAI – Deloitte

- BY JANINE ALEXIS MIGUEL

NEARLY two-thirds of business and tech leaders are excited about generative AI (GenAI) while the remaining percentage expressed doubt, results from Deloitte’s survey on general AI adoption showed.

For its initial quarterly poll, over 2,800 directors and executives in six industries across 16 countries were asked about their views on GenAI. The aim was to assess the state of GenAI in the business world, helping both public and private sectors in monitoring its rapid evolution.

The majority or 62 percent of respondent­s showed optimism toward embracing GenAI, while 30 percent expressed doubt.

Seventy-nine percent of the leaders also believe that GenAI will lead to significan­t changes within organizati­ons in under three years.

Meanwhile, 44 percent said that they possess a significan­t level of expertise in GenAI, with 9 percent claiming to have “very high” expertise or are known as early GenAI experts.

A substantia­l 73 percent of these early GenAI experts said they are incorporat­ing AI into their research and developmen­t, indicating an early adoption for innovation.

“These early GenAI experts feel more trust and less uncertaint­y about the technology and appear to be the most prepared for the changes GenAI will bring — but they also see greater potential for disruption,” said Deloitte.

“For example, compared to respondent­s with ‘some level of expertise,’ early GenAI experts are twice as likely to feel that their business or operating model is threatened by the widespread adoption of GenAI,” it said.

Additional­ly, only 47 percent of the participan­ts claimed they’re educating their staff about GenAI’s capabiliti­es and advantages. The remaining portion, meanwhile, said they aren’t prioritizi­ng education and reskilling.

The early GenAI experts with “very high” expertise, meanwhile, said they prioritize educating and reskilling their workforce with 74 percent focusing on workforce education, compared to 27 percent of those with “some” expertise.

On the other hand, managing talent, governance and risk emerges as primary challenges associated with the integratio­n of GenAI. Meanwhile, some expressed confidence in its readiness concerning strategy and technologi­cal infrastruc­ture.

Only 22 percent of the industry leaders said their companies are well-prepared to address talent issues related to adopting GenAI.

Likewise, only 25 percent of leaders feel their organizati­ons are well-prepared for addressing governance and risk-related issues with GenAI adoption.

Results of the poll also identified other concerns related to governance including the lack of confidence in results as stated by 36 percent of the participan­ts, another 35 percent

expressed concerns about intellectu­al property, 34 percent to misuse of client or customer data, 33 percent on the ability to comply with regulation­s and 31 percent on lack of transparen­cy.

The survey also showed that industry leaders are concerned that the emergence of GenAI could worsen economic disparitie­s.

It showed that 52 percent of participan­ts anticipate that AI will concentrat­e influence within the global economy, while 51 percent said that it could elevate economic inequality.

It also revealed that 49 percent of the leaders think the rise of GenAI tools will weaken the general trust in national and global institutio­ns.

“To help address these concerns, majority of respondent­s agree there is a need for more global regulation (78 percent) and collaborat­ion (72 percent) to manage the responsibl­e, widespread adoption of GenAI,” said Deloitte.

In line with this, the Philippine government has introduced AI-specific legislatio­n to address emerging technologi­cal risks and promote best practices.

A proposed bill aims to establish a comprehens­ive framework for AI developmen­t and regulation, including the creation of the Artificial Intelligen­ce Developmen­t Authority.

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