Araneta City, JAAF explore 2024 retail trends in seminar
ARANETA City, in partnership with the J. Amado Araneta Foundation (JAAF) and the Department of Trade and Industry (DTI), presented valuable insights into the retail landscape of 2024 in a seminar for lessees at Gateway Cineplex 18 of the New Gateway Mall 2 on January 26.
Jenny Wieneke, a Go Negosyo mentor and chief marketing officer of Tokyo Tempura, took the stage as a speaker.
One of the topics Wieneke tackled during the session was how people nowadays buy, saying that social media is the future of shopping.
Wieneke cited TikTok as the leading social media platform in the country as of April 2023 and called the platform a key driver of the growing trend she called “inspiration-led shopping,” where brands can attract more customers by providing entertainment value and tying it with their products.
Another trend that Wieneke tackled during the session was the “Joy-conomy.” Customers are also more likely to patronize a brand if it brings them joy and surprises, delights them, and helps them relieve stress.
Wieneke also talked about the two types of consumers that brands should take note of right now: the “Value Hackers,” who are all about finding the best deals and maximizing their budgets without sacrificing quality, and the “Wellness Pragmatists,” who want to look and feel their best through convenient solutions that deliver immediate results.
The last part of Wieneke’s presentation was about understanding customers across different generations: Gen Z, Millennials, Gen X and Gen Alpha.