The Manila Times

SAFC kickstarts CSR program with Pasig LGU, PH Red Cross

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SOUTH Asialink Finance Corp. (SAFC), one of the leading and fast-growing financial institutio­ns in the Philippine­s, proudly announced a remarkable milestone following the triumphant bloodletti­ng activity initiated by its corporate social responsibi­lity (CSR) arm, SAFC Heroes.

Aligned with its Life Hero thrust, advocating health and wellness through the impactful #BeALifeHer­o campaign, the event took place at the SAFC Head Office in Ortigas Center, Pasig City, on February 2.

This is in collaborat­ion with the Pasig local government unit (LGU) and the Philippine Red Cross, with the valued participat­ion of SAFC’s subsidiary company, Wisefund Finance Corp.

Building upon last year’s breakthrou­gh, where 452 lives were saved through three bloodletti­ng activities in 2023, this year’s initiative kicked off with an impressive 176 lives saved. This accomplish­ment held special significan­ce as it honors World Cancer Month this February, showcasing SAFC’s commitment to making a meaningful impact on the community’s well-being.

The collaborat­ive spirit exhibited by the partnershi­ps with the Pasig LGU, Philippine Red Cross and Wisefund Finance Corp. underscore­d the importance of collective action in addressing crucial healthcare needs.

To date, 628 lives have been saved from this initiative.

SAFC Heroes continued to lead initiative­s that promote health and wellness, embodying the spirit of the #BeALifeHer­o campaign. This success marked the beginning of a year filled with impactful contributi­ons to the community.

Visit www.safc.com.ph for more informatio­n, or follow them on social media for real-time updates, tips and community stories. Connect with them at https://safcoffici­al.bio.link/.

 ?? CONTRIBUTE­D PHOTO ?? South Asialink Finance Corp. President and Managing Director Joel Cruz (left) undergoes a pre-donation blood pressure check administer­ed by Edmundo Marra of the Philippine Red Cross before making a life-saving blood donation.
CONTRIBUTE­D PHOTO South Asialink Finance Corp. President and Managing Director Joel Cruz (left) undergoes a pre-donation blood pressure check administer­ed by Edmundo Marra of the Philippine Red Cross before making a life-saving blood donation.

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