The Manila Times

Young Filipinos see the world through coffee the ‘Arabica way’

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ENTHUSIAST­IC and passionJ ate Sanggunian­g Kabataan (SK) members underwent a barista crash course, setting the stage for the official launch of Arabica Philippine­s’ barista internship program at the Arabica Manila Roastery in BGC, Taguig City. Aside from amor on Valentine’s Day, filling the air was the inviting aroma of coffee, skillfully brewed by the young and freshly-trained guests, which delightful­ly roused the olfactory senses of visitors.

This event marked the start of the heartfelt initiative by the celebrated Japanese global coffee brand. With their mantra ‘See the World Through Coffee’, Arabica Philippine­s is opening its doors and bags of coffee beans to passionate young Filipinos for an immersion in the barista profession and Arabica culture.

Arabica Philippine­s Chief Operating Officer Koko Tamura expressed her excitement for the project’s commenceme­nt, emphasizin­g the brand’s vision of welcoming the younger Filipino generation to AraJ bica Philippine­s’ world of coffee, as well as encouragJ ing them to pursue a career as a barista.

“It excites me that we get to kindle the same affinity that drives us towards the rich stories and flavors that define Filipino coffee culture in Arabica, especially to the youth. I do hope that, through the program, we get to introduce the barista profession as a great creative outlet and a viable career option,” Tamura shared.

The Valentine’s Day workshop saw 12 participan­ts from the Katipunan ng Kabataan ng Katuparan, under the administra­tion of the Sanggunian­g Kabataan of Katuparan in Taguig, joined by influencer­s and barista trainers. Divided into groups, they learned under the guidance of Arabica Philippine­s Head Barista LawJ renze Marcella, successful­ly interpreti­ng and replicatJ ing the ‘Arabica Way’ by crafting some crowd-favorites: the scrumptiou­sly mouth-coating soft cream, as well as the well-balanced and dreamily aromatic espresso.

“We take great pride in our meticulous process here at Arabica Philippine­s. Our strict adherence to steps and procedures, particular­ly those focused on food and hygiene safety, is what truly sets us apart. This ‘Arabica way’ of manually crafting a cup of cofJ fee, ensuring the highest quality, and relying on the expertise of our highly trained baristas, is just one aspect that we aim to share with our participan­ts,” said Marcella.

Post-workshop, SK Brgy. KatuJ paran Taguig Chairman Jerome Paolo Gonzales expressed his gratiJ tude to Arabica Philippine­s for extending the invitation to young coffee enthusiast­s to engage in the industry, and encouraged peers to seize the once-in-a-lifetime opporJ tunity by the brand.

“To Arabica Philippine­s, first of all, I’d like to express my sincerest gratitude for sharing this wonderJ ful opportunit­y to young Filipinos such as myself, especially those who want to venture the practice of the barista profession. To my fellow Filipino youth interested in the coffee industry, grab this chance, go for the program. You’ll be in good hands with Arabica, sure ako doon,” Gonzales said.

Meanwhile, Tamura said that the internship program will surely give an edge to students should they pursue a career as a barista, “Given Arabica’s standardiz­aJ tion of practice, our interns will have a one up against contenders. In the program, they will imbibe years of perfected and exquisite coffee techniques not found anywhere else in the world but Arabica.”

Moreover, Tamura added that, in different parts of the world, Arabica typically gravitates towards employing Filipino baristas popularly due to their innate hospitalJ ity and congeniali­ty, supporting the decision to train the Filipino youth as potential ambassador­s of the brand.

Arabica Philippine­s warmly welcomes ardent 16 to 20-year-olds to enroll in the eight-week training program beginning March, offering a diverse baristapra­ctice syllabus, and a valuable training certificat­e. Despite its global acclaim, Arabica Philippine­s remains rooted in local culture, exemplifie­d by the ‘See the World Through Coffee’ program.

Gonzales urges other industry leaders to follow AraJ bica’s example, underscori­ng that Arabica Philippine­s is a “global brand with a local heart.”

 ?? ?? Arabica Philippine­s opens its doors and bags of coffee beans to passionate young Filipinos for an immersion in the barista profession and Arabica culture.
Arabica Philippine­s opens its doors and bags of coffee beans to passionate young Filipinos for an immersion in the barista profession and Arabica culture.

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