Students thrive at Masa internship program
GRADUATING students need to undergo an internJ ship program as part of their college requirements. The perfect introduction to the chosen indusJ try, the valuable work experience is not just an essential resume detail, it can jumpstart the gradJ uate’s entry into the job market.
Most company internship proJ grams are unpaid and are usually arranged by the school. At Masa Inc. (Manpower for Advertising Services Agency Inc.), company interns are treated as professionals and receive an allowance even if technically, they are still students, and have not completed their bachelor’s degree. The paid internship is open to Senior High School graduates and college students between 18 to 23 years old.
The program is just one of the many innovaJ tions by Doc Bigs, Dr. Stephene Roy Condino, Masa’s Group Executive Vice President for Business Development and Operations. A sucJ cessful business is driven by a passionate workJ force and according to Doc Bigs, this begins with a healthy work environment.
“At Masa, aside from the basic operaJ tional tasks, we make sure that we inspire everyone to be the best, at all times,” said Doc Bigs.Masa is about creating opportuniJ ties, even for college interns.
“Those who contribute to the business must always be compensated, whether they are students or professionals. In our company, we look beyond educational background. We have employees who have no college diplomas but have demonstrated hard work and dedication. Some have been with us for more than 10 years,” Doc Bigs added.
Masa advertising agency specializes in reJ cruitment, training, and deployment of manJ power for direct–consumer sales requirements.
Established in April 2001, it supports business targets through in–store channels and comJ munity activations to ensure direct interaction between brands and consumers.
Doc Bigs teaches Business, Marketing, and Innovation at De La Salle and Ateneo de Manila. He completed his Doctorate from the University of Liverpool. He finished several programs at the London Business School and was a post-doctorate fellow in business at the University of Oxford.
Apart from running several businesses (which includes a soon-to-open coffee shop in Siargao) and being an educator, Doc Bigs finds fulfillJ ment in uplifting others with his success story. A favorite guest speaker of corporate events, his unwavering enthusiasm for building a business continues to motivate students, managers, enJ trepreneurs, and even CEOs of big corporations. “It’s not about creating a business for my profit it’s about giving others a chance, opening doors for equally passionate individuals,” he shared.
The paid internship at Masa is open to Senior High School and College students nationwide. The agency has offices in Metro Manila, North Luzon, South Luzon, Visayas, and Mindanao.
College graduates who aspire to become business leaders are also invited to sign up for Masa’s leadership training programs. If one believes they possess the requisite skills to effectively lead a team, they have the opJ portunity to enroll in the six-month AccelerJ ated Management Training Program (AMT).