CLIB GM shares vision to insure every Filipino family
INSURANCE coverage was once a privilege enjoyed almost exclusively by well-to-do Filipinos, but thanks to Jean Henri Lhuillier, the man behind the success of microfinance leader Cebuana Lhuillier, he set his sights on making insurance more inclusive and accessible to the general population.
In 2020, Cebuana Lhuillier established a future-ready insurance brokerage firm, named Cebuana Lhuillier Insurance Brokers Inc. (CLIB). Now, CLIB’s goal to revolutionize the Philippine insurance industry has borne fruit.
In 2023 alone, CLIB provided coverage to over 4 million unique customers. In fact, CLIB has grown to be one of the largest retail insurance brokers in the country by providing insurance to millions of Filipino families.
CLIB Group head and General Manager Anthony Bernabe said the biggest challenge the corporation continued to have was evolving customer needs.
“Customers have become more price sensitive and now demand for more affordable products. To add, relevant, simple-to-understand products and seamless experience from a trusted company have become the minimum customer expectation. While digital is being pushed by the industry, most customers still prefer physical connections when purchasing insurance,” Bernabe added.
Heeding what the market wanted, CLIB focused on providing all Filipino families with health insurance, which became top of mind, especially after the pandemic.
“Filipinos have been more mindful of their health and health protection. Unfortunately, most health products are either unaffordable to them or have very limited coverage. CLIB aims to bridge the gap by providing comprehensive health insurance for all,” Bernabe concluded.