The Manila Times

Generative AI affecting jobs in PH IT-BPM industry

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AMID the hustle of the Philippine economic landscape, the Informatio­n Technology Business Process Management (IT-BPM) industry is undergoing a radical shift, fueled by generative artificial intelligen­ce (GenAI).

Led by the Informatio­n Technology and Business Process Associatio­n of the Philippine­s (Ibpap), the IT-BPM sector challenges norms and finds the delicate balance between innovation and tradition in the middle of the AI revolution.

In the era of digitaliza­tion, the profession­al landscape is not just evolving; it is celebratin­g the Filipino workforce. White-collar roles are gearing up for an exciting era of innovation, while blue-collar heroes are adapting to support machine-led tasks.

The augmented workforce, where AI collaborat­es with skilled profession­als, boosts productivi­ty and business value. In the Philippine IT-BPM sector, GenAI is not just a supporting act; it is the headline, enhancing employee experience­s and elevating service quality to new heights.

Analytics, cloud services, platform products and advanced technologi­es are not just buzzwords. They are reshaping the country’s talent profile and propelling growth in the Philippine IT-BPM industry.

Delving into AI applicatio­ns, mastering data handling and sharpening emotional intelligen­ce and creativity skills are becoming the norm.

Ibpap recognizes the urgency and has spearheade­d an upskilling uprising: executive training, technical courses and practical GenAI applicatio­ns.

In collaborat­ion with research powerhouse Everest Group, Ibpap is refreshing the industry road map and introducin­g an ambitious version for 2028. With a determined focus on upskilling and reskilling, Ibpap charges forward to achieve ambitious targets for job creation and revenue by 2025.

 ?? CONTRIBUTE­D PHOTO ?? The Informatio­n Technology and Business Process Associatio­n of the Philippine­s ensures that the Philippine workforce is future-ready and armed to excel in industry demands through executive training, technical skill developmen­t and certificat­ions.
CONTRIBUTE­D PHOTO The Informatio­n Technology and Business Process Associatio­n of the Philippine­s ensures that the Philippine workforce is future-ready and armed to excel in industry demands through executive training, technical skill developmen­t and certificat­ions.

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