Meralco’s Communication Excellence Shines Bright at 59th Anvil Awards

The Manila Electric Company (Meralco), under the leadership of its Chairman and CEO Manuel V. Pangilinan, has once again demonstrated unparalleled brilliance in the fields of business communication and public relations, clinching multiple accolades during the recently concluded 59th Anvil Awards.

Known as “the Oscars of Philippine Public Relations,” the Anvil Awards is an annual awards program organized by the Public Relations Society of the Philippines (PRSP) which recognizes outstanding communications programs, campaigns, and tools that exemplify the highest standards of public relations practice in the country.

Meralco was cited for its exemplary execution of programs on issues and reputation management, policy shaping communications, and innovative use of social media.

Meralco bagged a Gold Anvil for its campaign, “Turning Crisis Into An Opportunity: Meralco’s Efficient And Quick Communications Response To The Manage Airport Power Outages.” Meralco’s award-winning entry demonstrated its quick action to respond and resolve the issue on airport outages, which led to an overall audit on the power systems to ensure optimal operations of the country’s major gateway.

Another Gold Anvil was bestowed on Meralco’s “#BuildingABrilliantFuture with Meralco: Facebook as a Social Media Recruitment Marketing Tool” for consistently amplifying its talent acquisition and employee welfare programs.

Meanwhile, the PRSP awarded Meralco with a Silver Anvil for “Paving the Way for a Sustainable Energy Future: Meralco’s Strategic Communications Program for the 2023 Giga Summit” which narrated the importance of public discussions and consultations to achieve a sustainable energy future.

“Meralco shares these significant recognitions with our partners and all our stakeholders, especially to our customers, communities and to the country we serve,” Meralco Vice President and Head of Corporate Communications Joe R. Zaldarriaga said.

“These solidify our commitment to continue advancing nation-building programs that create meaningful impact, and our dedication to communicating these to our various publics, enabling and empowering them with information that can uplift lives,” he concluded.

CONTRIBUTED PHOTO IMPACTFUL COMMUNICATIONS PROGRAMS. Meralco’s communications initiatives were regarded as among the best in the fields of business communication and public relations, after the distribution utility bagged two golds and a silver anvil during the recently held 59th Anvil Awards of the Public Relations Society of the Philippines (PRSP). Seen in photo are (left to right) Meralco’s Head of Corporate Communications Joe Zaldarriaga, Media Relations Specialist Arianne Merez, Head of Public Relations Claire-Ann Marie Feliciano, Head of Talent Resourcing Ralph Lawrence Placido and Talent Resourcing Employer Branding Partner Eduardo Hernandez, Jr.

CONTRIBUTED PHOTO SHAPING A FUTURE-READY ENERGY INDUSTRY. Meralco received a Silver Anvil for its strategic communications program for Meralco Power Academy’s (MPA) first-ever Giga Summit in 2023 that highlighted the importance of exchanging insights and expertise in driving a sustainable energy future. In this photo (left to right) are MPA Program Management Head Marc Lester Malibiran, MPA President Nixon Hao and MPA Executive Director Ian Chester Colorina.