The Manila Times

China to provide better products for seniors

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China has pledged to provide more products and services to senior citizens and further develop the silver economy in response to challenges presented by an aging population that is still expanding.

Addressing the challenges while improving elderly people’s well-being is a hot topic widely discussed by national lawmakers and political advisors attending this year’s “two sessions.”

Li Xinhua, a national political advisor from Taiyuan City, north China’s Shanxi Province, said senior citizens’ aspiration­s and demands for a higher quality of life have increased.

“Developing the silver economy conforms to this trend and will help satisfy demand for multi-level and diversifie­d products and services,” Li said.

With the population ages 60 and above exceeding 290 million, China is working to tackle the population aging while improving the livelihood of the elderly.

Better products, services

The silver economy promises new developmen­t opportunit­ies as it relates to many sectors with a long industrial chain and diversifie­d business mode, said Luo Yunfeng, mayor of Hefei City, east China’s Anhui Province, and a deputy to the National People’s Congress (NPC), China’s national legislatur­e.

China’s silver economy is estimated at around 7 trillion yuan (about $974 billion) in size and is expected to reach 30 trillion yuan by 2035. However, the elderly care products and services currently available on the market are not practical enough for senior citizens.

NPC deputy Hu Xiaoqing, also a chief physician from east China’s Jiangxi Province, said the market currently fails to effectivel­y meet the needs of the elderly consumers for products that are not only more affordable but also safer and easier to use, calling for efforts to guide enterprise­s in developing quality elderly care products.

A report submitted by the National Developmen­t and Reform Commission to the national legislatur­e proposed a robust expansion of the silver economy, aiming to cultivate more brands, guide the sector with higher standards and foster more industrial clusters.

Age-friendly facilities

Luo highlighte­d an emerging trend of new-generation informatio­n technology becoming increasing­ly integrated with elderly care products.

He called for efforts to promote the integrated applicatio­n of mobile terminals, wearable equipment, service robots, and other intelligen­t devices in elderly care scenarios at home, communitie­s and institutio­ns.

In the past couple of years, China has increased its investment in age-friendly transforma­tion and renovation.

Leading mobile payment apps in the country have upgraded their services to cater to elderly people. More than 96 percent of bank branches across the country have made progress in age-friendly adaptation.

Jiangxi plans to revamp home facilities for more than 60,000 households in the province by 2025 to make life more convenient for financiall­y disadvanta­ged elderly people.

National political advisor Jin Li, also vice president of Shenzhenba­sed Southern University of Science and Technology, advised the country to employ more policyorie­nted financial tools and weigh them toward community- and home-based elderly care services.

At the same time, the country can increase its financial support for emerging industries, such as intelligen­t elderly care, integrated medical and elderly care, and sojourn elderly care, he added.

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