Trip.com Group celebrates women in travel on International Women’s Day
FROM offering child care subsidies to elevating women into leadership roles, global travel service provider Trip.com Group has been at the forefront of promoting female empowerment in travel.
On International Women’s Day, Trip.com Group continues its efforts in giving back to the community by celebrating the achievements of women in the industry and by launching a series of mentoring and social impact events around the world.
“Women make up 54 percent of the tourism workforce, higher than in other sectors. But we need faster and greater progress in elevating more women to decision-making roles and providing equal opportunities. Investing in women and empowering them on their journeys are crucial for achieving this goal,” Trip.com Group CEO Jane Sun said.
How does one use AI technology to disrupt the traditional travel landscape? What is it like to set up the entire global commercial strategy from scratch for a national airline? What does a young millennial bring to her role as a general manager of an established hotel group?
These are some of the stories featured in “Women in Travel: Discover Her Journey,” an e-magazine published by Trip.com Group this March.
The e-magazine features more than a dozen women who have worked in diverse aspects of the global tourism industry, ranging from airlines and hotels to technology and design.
One feature focuses on Loleth So, head of Distribution and Revenue Management at Megaworld Hotels and Resorts, who shares about how she balances work with family.
Now approaching its 25th anniversary, Trip.com Group has taken pioneering steps over the years toward creating a gender-inclusive workplace, such as providing an annual cash bonus of RMB10,000 to those who have been with the company for three years or more for each newborn child every year from age one to five.