CCA Manila alumni brings innovation into business

DESPITE its success, Villa Socorro Farm, a social enterprise that makes the well-known and adored banana chips worldwide, isn’t scared to experiment with different varieties.

Through the years, it has introduced banana chips mixed with garlic, barbecue, and even Chocnut.

Raymund Aaron, the “Banana Chief” of Villa Socorro Farm, said it is important to stay ahead and harness the latest culinary trends and technologies.

”If you’re now catering to Gen Z consumers, many are looking for new and exciting flavors. So, we must innovate and bring in some global flavors but still maintain the ‘Filipino heart’ of our products,” he said.

His approach to product development demonstrates a deep respect for traditional farming and food production while embracing modern techniques and ideas.

For this reason, he realized the need to equip himself with the right tools. Aaron then enrolled at the country’s top culinary school, the Center for Culinary Arts, Manila (CCA Manila), and took up the Professional Chef Program.

In partnership with Rouxbe Online Culinary School, the program equipped him with the tools to explore his culinary interests deeply and apply his newfound skills to his family’s business.

“Knowing the basics changed my whole perspective regarding how to cook. It’s a journey, and I’m really glad CCA gave me the jumpstart,” he shared.

His dedication to continuous learning and adaptation serves as an inspiration to aspiring chefs and entrepreneurs alike.

“At first, I enrolled at CCA Manila because of my desire to deepen my culinary knowledge and skills. But I learned more than just that; I learned how to infuse innovation into the traditional family business of banana chip production. This is very vital since we want to elevate the business and make it future-resilient,” Aaron said.

His story is not just about personal achievement but also about redefining a family legacy. With a foundation built on CCA Manila’s comprehensive curriculum, he could experiment and elevate traditional Filipino snacks into something unique and exciting.

“I was able to get into a farming industry, which I wasn’t passionate about at first. But the beauty was it allowed me to find things I was passionate about and bring it into the business,” he said.

Visit https://cca-manila.edu.ph or @ccamanila on Facebook and Instagram or email talktous@cca-manila.edu.ph for more information.