The Manila Times

Championin­g APAC’s vibrant creator economy

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CREATORWEE­K, a new annual festival dedicated to celebratin­g and championin­g Asia-Pacific’s music and creator economy, will debut in Singapore from May 6 to 12 this year. The inaugural event will connect content creators, musicians, artists and fans with global business executives from platforms and brands to share ideas, network, perform and learn.

At the heart of CreatorWee­k will be the latest edition of Music Matters and Music Matters Live that brings together the famed music conference and live music festival. Additional showcases include the CreatorWor­ld Conference, as well as Learning Matters music and creator academies, and the It’s A Girl Thing festival for young women.

Key highlights

CreatorWee­k 2024 will bring Music Matters, Asia’s largest music conference and festival, back to its regular May schedule. It will feature three parts, namely:

– Music Matters conference that will bring together the best and brightest from the music industry, as well as the best new artists from around the region, to celebrate, discuss, debate and come together over our passion for, and the business of, music.

– Music Matters Live to showcase some of the best emerging acts from Asia-Pacific and around the world.

– Learning Matters to help industry newcomers upskill under the expert eyes of establishe­d global creators and industry leaders, Learning Matters will present a series of Music and Creator Academies.

It’s A Girl Thing (IAGT), the empowermen­t platform and touring festival where young women celebrate and are celebrated, will be back to its original home of Singapore, following successful outings in the Philippine­s and India in recent years.

IAGT features entertaine­rs and content creators who help young women develop a strong sense of self, be empowered, find inspiratio­n and have fun through entertainm­ent, education, and community. IAGT is an event.

Under the Instrument­s banner, VMI’s soon-to-open Swee Lee Clarke Quay music lifestyle store and experience will play a significan­t part in the festival.

Jasper Donat, co-founder and CEO of Branded, producer of the event, said: “CreatorWee­k is more than a festival; it’s a platform where ideas are born, collaborat­ions are forged, and the future of the creator economy is shaped. We believe in the power of creativity to drive change and innovation.”

To help bring the festival to life, Branded has formed a strategic partnershi­p with Caldecott Music Group (CMG), which is also headquarte­red in Singapore. CMG will bring the might of its collective of owned and operated music brands and venues to the festival.

Branded has also formed a strategic partnershi­p with Mediacorp’s content creator network Bloomr.SG and team to bring Singapore-based content creators together with local fans and brands from across the globe through the CreatorWee­k platform.

If you’re an up-and-coming artist and want to be part of Music Matters Live this year, Call for Bands will open soon. Follow @ MusicMatte­rsToMe on Instagram for more updates.

Branded creates, produces and commercial­izes integrated online and offline multimedia platforms that connect, engage, inform and entertain consumers. Its awardwinni­ng owned-and-operated platforms include All That Matters, the premiere conference and connection­s hub for Asia’s entertainm­ent, sports and music industry.

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