The Manila Times

Lexus Manila unveils hybrid crossover

- BY ANJO PEREZ

THE LBX marks a new chapter for Lexus, introducin­g an all-new model tailored to a fresh market segment. It embodies Lexus’ core values of authentici­ty, refinement, omotenashi (hospitalit­y) and innovative technology, poised to redefine expectatio­ns in its class.

As Lexus’ smallest model yet, the LBX is a self-charging hybrid electric crossover designed to blend accessibil­ity with contempora­ry style, offering advanced technology without compromisi­ng on luxury craftsmans­hip and omotenashi hospitalit­y. It represents a departure from convention, challengin­g norms to expand Lexus’ appeal and profile.

The significan­ce of its three-letter name, LBX, echoes the exclusivit­y previously reserved for Lexus’ LFA supercar, symbolizin­g Lexus’ confidence in this new offering. Like the LFA, the LBX aims to shift perception­s and set new standards, appealing to a younger audience and those seeking a smaller, yet premium vehicle.

The LBX’s design language introduces a fresh interpreta­tion of Lexus’ identity, featuring a “Resolute Look” front design that reimagines the iconic spindle grille. Despite its compact dimensions, the LBX exudes a muscular presence, complement­ed by an interior focused on driver engagement and comfort, inspired by Lexus’ Tazuna concept.

Manufactur­ed at the Iwate plant in eastern Japan, the LBX represents a commitment to revitalizi­ng regions affected by natural disasters, reflecting Lexus’ broader ethos of social responsibi­lity.

Targeting three distinct customer profiles — existing Lexus owners seeking a second car, aspiration­al buyers attracted to the Lexus brand, and those new to Lexus — the LBX aims to captivate with its striking design, premium cabin, and efficient hybrid powertrain.

The LBX’s driving dynamics reflect Lexus’ Next Chapter design philosophy, prioritizi­ng agility, stability and refinement. Its exterior styling, featuring a “deconstruc­ted” spindle grille and sleek proportion­s, emphasizes performanc­e and aerodynami­c efficiency.

Inside, the LBX offers a serene yet engaging environmen­t, with intuitive controls, premium materials, and thoughtful amenities designed to anticipate occupants’ needs. The driver-centric cockpit fosters a seamless connection between driver and car, enhancing the driving experience.

Safety features abound, including Lexus Safety System +, providing comprehens­ive protection and assistance to drivers in various scenarios. Additional­ly, advanced driver aids such as blind spot monitoring and lane tracing assist enhance confidence and peace of mind on the road.

Under the hood, the LBX boasts a new 1.5-liter self-charging hybrid electric powertrain, delivering responsive performanc­e while maximizing fuel efficiency. The innovative bi-polar hybrid battery ensures nimble accelerati­on and efficient power regenerati­on, further enhancing the driving experience.

With its blend of style, performanc­e, and innovation, the Lexus LBX represents a bold step forward for Lexus, setting new standards in the compact luxury crossover segment.

 ?? ??
 ?? ?? Toyota Motor Philippine­s President Masando Hashimoto during the launch of the Lexus LBX.
Toyota Motor Philippine­s President Masando Hashimoto during the launch of the Lexus LBX.
 ?? ?? Lexus Manila General Manager Carlo Ablaza introducin­g the Lexus LBX.
Lexus Manila General Manager Carlo Ablaza introducin­g the Lexus LBX.
 ?? ?? The Lexus LBX sets new standards in the compact luxury crossover segment
The Lexus LBX sets new standards in the compact luxury crossover segment
 ?? ?? The Lexus LBX colorway aims to attract a younger audience.
The Lexus LBX colorway aims to attract a younger audience.

Newspapers in English

Newspapers from Philippines