Sustainable communities through social entrepreneurship
THROUGH the SM Green Finds program, SM will launch a collaboration project with social enterprises to emphasize the significance of circularity.
The project is aligned with the SM Group’s thrust of upholding environmental stewardship and sustaining a green culture.
Under the SM Green Movement, the groupwide, multiyear sustainability campaign of the SM Group focused on the environment; the SM Green Finds aims to make it easier for consumers to choose green.
The initiative promotes products that are eco-friendly, made from natural and local ingredients and support local communities while also helping empower medium, small and micro enterprises partners in their own green practices.
The SM Green Finds x The Tarp Project is the recent campaign of SM Finds, a collaboration with known social entrepreneur Zarah Juan, creating beautiful bags out of used tarpaulins from the SM Store.
The project has become a community effort as the process starts with the collection of used tarpaulins, then repurposed and given new life through assistance from persons deprived of liberty in Quezon City, tasked with cleaning and cutting the tarpaulins.
“The partnership of SM Store with Zarah Juan promotes circularity and seeks to empower local communities by cultivating their competencies and promoting livelihood. Our collaboration with social enterprises can help further drive a more sustainable positive change in the communities we partner with,” SM Store Executive Vice President Dhinno Tiu said.
Local bag artisans from Bulacan then print and assemble the bags.
The tote bags and pouches will be available at SM Store Makati, SM Store Aura, SM Store Megamall, SM Store MOA and SM Store North EDSA.
Proceeds will be donated to the SM Foundation’s youth and education initiatives, furthering the social impact of the campaign.