Dongfeng Motors PH unveils new lineup with latest campaign
DONGFENG Motors (DFM) Philippines broke the mold with a unique event to unveil a new lineup of high-tech, sustainable vehicles alongside its Drive Your Friend campaign at the Metrotent Convention Center in Ortigas on May 2, 2024.
Merging the thrill of a car reveal with musical theater, the launch brought to life the Aeolus Huge, Forthing Friday and Nanobox along with new models — Rich 7, Nammi, Forthing U-Tour, MHero and Aeolus Mage — in a festive showcase, celebrating friendship, joy of driving, and the brand’s successful foray in the Philippines.
“Within just 6 months of operations, Dongfeng Motors has successfully penetrated the Philippine market, established a strong presence and gained traction among consumers,” shared Brennan Singson Lim, deputy chief executive officer of Legado Motors Inc., the distributor of Dongfeng Motor Corp. in the Philippines, during the event.
“Despite being a new player in the industry, our sales performance has exceeded expectations, demonstrating the market’s positive reception of the Dongfeng Motors brand,” Lim added.
The company’s focus on sustainability, exceptional quality and customer centricity led to notable achievements in market penetration, product launches, sales performance, dealer network expansion, brand recognition and customer satisfaction over the past 6 months.
Furthermore, DFM Philippines introduced the newly formed team Dongfeng under Legado Motors, comprising industry veterans and dynamic new managers, who will lead the brand to greater success and solidify its position in the Philippine motoring landscape, headed by its new managing director, Albert Arcilla.