Sherri Austria Portela and the intricate world of tattooing
IN the heart of the Los Angeles tattoo community shines a new kind of tattoo artist, our very own Sherri Austria Portela. Sherri’s unique approach to the craft has created waves in the industry, way beyond the Filipino-American community, and continues. Today, Sherri sits down with Thought Junkie to discuss her journey from the Philippines and the intricacies of her industry.
Thought Junkie: Who is Sherri? What led you here?
Portela: Who am I? Now, that’s a loaded question. On the surface, it seems straightforward, but delve a little deeper, and you’ll find a complexity that mirrors life itself. My name is Sherri, originally hailing from the vibrant streets of Manila, Philippines. However, fate has woven a new chapter for me, and for the past 11 years, I’ve called Los Angeles my home — a city that pulsates with a rhythm uniquely its own.
I’ve always been a firm believer in the adage that everything happens for a reason, as cliché as it may sound. Each twist and turn, every decision made, has inexorably led me to this very moment. I often attribute this pivotal shift in my life to what some call a quarter-life crisis — a moment of profound self-reflection and reevaluation. It was during this juncture that I realized the corporate world, where I once navigated, didn’t resonate with my soul. The monotonous rhythm of the V-R grind felt suffocating, urging me to seek more, to unearth the deeper meaning behind existence.
During this period of uncertainty, I had no grand plans, merely allowing life’s current to guide me. Little did I know that this seemingly aimless journey would introduce me to pivotal individuals — mentors, friends, and companions — who would become the bedrock of my growth. These encounters, these serendipitous moments, served as catalysts that propelled me towards my current path. Given this, I can say that I am an amalgamation of past experiences, present aspirations, and the boundless possibilities that the future holds.
What endeared you to the art of tattooing?
What drew me into the intricate world of tattooing was initially a simple desire — to cover a birthmark that had long been a part of me. Little did I know that this single decision would spark a fascination that would grow into a passion.
At the tender age of 18, I took the plunge into the world of tattoos, and from that moment on, there was no turning back. It’s fascinating to contemplate the profound impact tattoos can have on people. For me, that first tattoo was more than just ink on skin — it was a transformative experience. It gifted me a newfound self-confidence, a trait I had often felt lacking in my formative years. It was as if I had shed a layer of myself to the world, revealing a part of me that I had long kept hidden. And surprisingly, I found solace in this vulnerability.
Can you tell us more about it?
As someone who has always been drawn to various forms of art, it seemed only natural to explore tattooing as another medium of expression. What began as a curious experiment soon turned into a passion project. What kept me going was the profound effect it had on people.
There’s a unique fulfillment in earning someone’s trust to etch their stories, dreams, and emotions onto their skin permanently. Being a part of someone’s journey, whether it’s aiding in their healing process, commemorating a significant milestone, or simply expressing their appreciation for art, is incredibly rewarding. It’s a symbiotic relationship where I get to channel my creativity while being a part of someone else’s narrative.
What is the biggest misconception about it? How has it changed in the last decade or so?
One of the biggest misconceptions about tattooing is that it’s purely a rebellious or impulsive act, often associated with a fringe or alternative lifestyle. This stereotype overlooks the deep and diverse reasons why people choose to get tattoos. Tattoos can hold significant personal, cultural, and artistic meanings for individuals, serving as a form of self-expression, commemoration, empowerment, or even healing. Over the past decade or so, there has been a noticeable shift in the perception of tattoos. They are increasingly viewed as mainstream and widely accepted forms of art and personal expression.
Has social media affected this?
With the rise of social media platforms, the art of tattooing has become more visible and accessible to a wider audience. Tattoo artists are now recognized as skilled professionals and artists in their own right. There is definitely a cultural shift. Society has become more inclusive and open-minded, celebrating diversity and individuality. Moreover, it is a growing industry and there are advances in tattooing technology, such as improved ink formulations, equipment, and tattoo removal options to name a few.
Are there still misconceptions?
However, despite these positive changes, some misconceptions still persist. For example, there may still be lingering stereotypes associating tattoos with criminality or unprofessionalism in certain conservative environments. Additionally, misconceptions about tattooed individuals being impulsive or irresponsible may arise due to outdated beliefs. Overall, the perception of tattooing has evolved significantly in recent years, reflecting broader societal shifts towards acceptance, diversity, and appreciation of personal expression.”
What are your favorite pieces?
Choosing a favorite tattoo from my diverse portfolio is no easy task. I’ve delved into a wide range of styles, from expansive back pieces in geometric designs to intricate Filipino tribal arm sleeves, all because they resonate with me in different ways. Sometimes, it’s about creating something visually striking and cool, while other times, it’s about capturing deep, meaningful stories in tiny line work tattoos. Each piece, big or small, holds its own unique charm, making it challenging for me to single out a favorite. I cherish them all, each representing a special connection and creative journey.
How do you describe it as an art form?
Tattooing, as an art form, is a deeply personal and transformative journey that intertwines creativity with human expression. It’s more than just ink on skin — it’s a canvas for stories, emotions, and memories to come alive. For me it is also something personal as it’s a collaborative process where my vision merges with the client’s narrative, resulting in a wearable artwork that speaks volumes without uttering a word. What makes tattooing truly special is its ability to transcend boundaries and evoke powerful emotions. It’s not just about creating something visually appealing; it’s about capturing moments, beliefs, and passions in a tangible and enduring form. As a tattoo artist, I find immense joy in being a part of this artistic journey, channeling my creativity to create meaningful, lifelong expressions of identity. Each tattoo is a testament to the beauty of human connection and the endless possibilities of selfexpression through ink and imagination.
What is it like building a business in the United States as a Filipino - American?
It’s incredible to reflect on my journey, building my own business here in the bustling and competitive city of Los Angeles. I never imagined myself capable of such a feat, especially in a place known for its cut-throat nature and dense population. There are moments amidst the hustle when I pause, still in awe that I’ve come this far. From the beginning, it was all about survival. The thought of going back to working for someone else simply wasn’t an option for me. I had to make it happen, no matter the challenges.
However, as time went on, I realized that my journey was about more than just personal success. It became a mission to create something meaningful for my community, especially as a minority in a city celebrated for its diversity. Having a Filipino-owned tattoo establishment in the heart of Los Angeles is not just about representation; it’s about empowerment and breaking barriers. I want to see Filipino artists at the forefront of this industry, receiving the recognition they deserve. It’s not just about doing well; it’s about excelling and supporting each other along the way.
One of the goals I hold dear is to change the narrative within our culture.
Instead of succumbing to the toxic trait of crab mentality, where individuals pull each other down out of envy or insecurity, I want to foster a culture of support and upliftment. We should be pushing each other up, celebrating successes, and creating a safe space where everyone can thrive. Ultimately, my business is not just a tattoo studio; it’s a symbol of resilience, community, and the power of unity. It’s about rewriting old narratives and paving the way for a brighter, more inclusive future.
If there’s one thing you’d tell someone thinking of getting art on their skin, what will you tell them?
Absolutely! If you’re considering getting a tattoo, make sure to do your research. Think about the concept of what you really want to get and take time to research different styles, artists, and studios. Having the right artist with the style that you want is crucial. Every artist has their own workflow. If possible, schedule a consultation with your chosen artist. Use this time to discuss your ideas, ask questions, and ensure that you’re comfortable with the artist’s style and approach. Communication is key so don’t hold back and disclose any opinions and thoughts to your artist.
Be mentally prepared for the tattooing process, as it can be both exciting and nerve-wracking. Make sure you’re wellrested, hydrated, and have eaten before your tattoo appointment to help manage any discomfort. Understand that tattoos take time to heal and may go through stages of itching, peeling, and fading before settling into their final appearance. If you have any concerns during the healing process, don’t hesitate to reach out to your tattoo artist for guidance. Above all, remember that getting a tattoo is a personal choice and should reflect your individual style and story. Trust your instincts, communicate openly with your artist, and enjoy the process!