THE CHOSEN ONE
Hermès’ latest beauty collection is the ultimate luxury for lips
Just when you thought you’ve completed your beauty essentials, luxury brand Hermès presents you with something you didn’t know you needed: a beauty line. Named Rogue Hermès, the brand’s first collection is completely devoted to the beauty of the lips. The new Rogue Hermès line includes lipsticks in 24 irresistible hues and is said to be inspired by the métiers of silk and its rich color. The product glides effortlessly on the lips, coming in matte and satin finishes. In addition to this, they also offer a lip care balm, Poppy lip shine, a universal lip pencil and a lip brush in lacquered wood. The products are packaged in noble materials assembled by hand—polished metal in black and white or permabrass gold.
“We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beauty is part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and authenticity that we represent,” shares Axel Dumas, CEO of Hermès.
With products as well thought out as these, it is not that surprising to learn that the line’s design, research and development work was initiated more than five years ago. It was directed by Agnès de Villers, CEO of Hermès Perfume & Beauty, and is a collaborative creation under Pierre-Alexis Dumas, artistic director of Hermès.
The brand’s approach to beauty is fundamental. “It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealing one’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the color of an individual’s personality,” says Pierre-Alexis Dumas.
We’ll simply have to wait and see for what else Hermès Beauty has in store. For now, we will keep our pouts pretty with their newest collection.
The Rogue Hermès collection is available in select Hermès stores and retail outlets in 35 countries, and sold exclusively in Rustan’s Makati.