BEYOND APPAREL: MAGS’ ADVOCACY

For Mags Cue, what started out as a passion for fashion quickly turned into a life-long commitment to empowering women.

In the tapestry called life, the purpose of fashion goes beyond mere aesthetics and functionality. It has become a form of self-expression, one that solidi es our identities. We layer con dence with every garment we wear. Recognizing this, the housewife turned entrepreneur Mags Cue carefully stitched together the concept of what soon became her own clothing empire.

THREADING THROUGH SUCCESS

Hailing from a family with a background in the tailoring business, Mags Cue quickly developed an interest in fashion. This eventually inspired her to open a clothing business named after herself. In 2004, she opened her rst boutique at Limketkai Mall.

O ering a variety of trendy but elegant women’s apparel, footwear, bags, and accessories, Mags quickly weaved itself into the mainstream. After becoming the leading ladies’ clothing store in Cagayan De Oro, it now has 23 branches nationwide.

Since then, Mags has partnered with multiple celebrities and national pageant organizations, providing quality clothing items that highlight the individual beauty of the wearers.

ADVOCACY OVER APPAREL

In true Mags Cue fashion, the entrepreneur continues to prioritize the ethics behind her work over mere pro ts. Twenty years into her success, she says she doesn’t see other brands as competition. Instead, she views this as something uplifting, especially in providing consumers with more clothing options. This certainly ties in with her values of empowering women through fashion.

She also hosts annual nationwide fashion shows called Mags on the Catwalk. Instead of professional models, she allows regular clients to walk the runway. The show caters to women of di erent ages and sizes, which is Mags’ own way of boosting their con dence.

With her unyielding desire to empower women, Mags Cue sells so much more than stylish apparel. Her brand highlights how garments are meant to be wearable con dence, mending our self-esteem and identities.

Proudly wear your con dence through Mags. Now available on 23 branches nationwide. To know more about the brand, kindly visit their o cial Facebook and Instagram pages @ MagsNationwide. You can also follow Mags Calpito Cue on Instagram @magscue.

Every business starts from the ground up—and entrepreneurs will agree that it is not easy. For Illo’s Group, what began as several failed business attempts and a small venture in a makeshift kitchen is now taking center stage in the culinary world. The visionary minds behind the business are founder and CEO Chef N Rovillos and COO Maq Agapito, with their grit and determination, pushed Illo’s Group into the thriving business that it is now helming an elevated bu et experience, heartfelt celebrations around your family dinner table, unforgettable dining experiences, and more.

The core of Illo’s Group? Good food and a celebration of life. As food is a central part of our Filipino culture, Chef N shares that any experience is elevated and any memory is forti ed through great food. Also, more than the quality, it is through the business’ culinary innovation and the maker of the meal’s hunger for ‘more’ and ‘new’ that “humanizes our cuisines into real human connections,” he says.

HOME IS WHERE THE HEARTY MEALS ARE

Illo’s Party Trays brings the celebration right into your homes. The spotlight on Illo’s Group and its culinary prowess comes from Chef N and Maq’s vision of wanting to elevate the dining experience by bringing exceptional Filipino tastes right to your doorstep. The chicken galantine, seafood paella, Italian porchetta, and baked salmon are some of their signature gourmet dishes. Filipinos are an ever-festive bunch, and as long as there are celebrations to be made, Illo’s will always be ready to deliver the avors of home one tray at a time.

A PLATEFUL OF POSSIBILITIES

An extraordinary meal comes from an extraordinary belief in the people driving the business. Illo’s Group’s commitment to its community is a deeply held belief, their guiding principle, the cornerstone of their success today. Chef N says, “We’ve seen how food brings people together. It’s a universal language that transcends boundaries. That’s why we’re not just in the business of serving food; we’re in the business of fostering connections.”

Maq and Chef N shaped this culture with a shared vision and a wide range of skills—to deliver exceptional culinary craftsmanship. The heart and passion of the enterprise, beyond the perfected avors on the plate, is what really drives Illo’s Group and holds it together. The duo focused on investing in their people and provided them not just with a workplace, but a community where food is shared with cherished companions.

In Maq’s words, Illo’s is not just a workplace; it’s a platform for dreams to take ight—and his dream, together with Chef N’s, is now a reality. The thriving business venture that they have built is a testament to their tenacious spirit, passion, and grounding principles. Illo’s Group both a business and a celebration of life itself. With over a million followers and several branches, Illo’s Group is unstoppable, and the future holds a promise of even greater possibilities for the enterprise.