Look lethal and sensual with Charma’s new collection of active wear

Karma comes for everyone eventually. One way or another, the universe will serve you what you deserve

The philosophy of karma in Hindu belief transcends race and lifetimes. Each deed has a consequence and it can either affect someone’s past life or the present. For Charmaine Palermo, energy attracts energy and she has poured herself into passing on good karma to everyone. The PR maven and stylist was inspired by the movement and strength of a woman, leading her to create her own brand named ‘Chàrmà’ (pronounced as ‘karma’). “Each of our street-ready designs seamlessly combine high-performance support with striking details for women with active lifestyle,” she says.

The initial collection is sleek, minimal, monochromatic and fully functional, making every piece stand out individually or all at once. Strategic mesh placements reveal hints of skin without sacrificing comfort, breathable fabrics allow you to seamlessly move and each ensemble effortlessly transitions from day to night. “The heart of Chàrmà speaks with intention through each design, to inspire and empower you,” their site reads. It’s one thing that most rising brands fail to engrain into their craft—asserting the need to give back. But for Charma, they believe you will always get what you deserve.

“ENERGY ATTR ACTS ENERGY AND SHE HAS POURED HERSELF INTO PASSING ON GOOD KARMA

EVERYONE.” TO