ARE YOU A VARA WOMAN?
AVara woman is independent, well aware that a successful shoe style is never outdated, whatever a current fashion trend might be. She possesses an impeccable taste for anything timeless and classic. She wears Vara shoes because she wants to and not because it’s dictated by trends. She unapologetically dresses for herself. She isn’t limited by age nor changing trends or tastes. This is exactly where her charm lies. Timeless yet contemporary.
This is what makes her exceptional—without even trying.
Salvatore Ferragamo’s Vara was first created by Fiamma Ferragamo, daughter of house founder Salvatore in 1979. Since its inception, the Vara has become the single best-selling model in the history of Salvatore Ferragamo. It perfectly fulfills Fiamma’s ambition to create chic shoes that would serve the evolving needs of newly empowered demographic of working women—living up to the exacting standards of Ferragamo artisanship yet immensely comfortable and versatile.
Today, 40 years after the Vara was introduced and fashioned to Fiamma Ferragamo’s formula of being simultaneously sporty, elegant, unpretentious and luxurious, it continues to be powerfully relevant.
To mark its 40th anniversary, Salvatore Ferragamo has joined forces with a global cast of young women, united by their dynamism and strength, to embody the Vara’s modern and consistent relevance with #FollowVara. It is a digital campaign that will span continents and celebrate the brand’s elegance and strength through the years and how it continues to be relevant to the new generation.
Meet the Vara women and #FollowVara global ambassadors.
Natalia Bonifacci @nataliabonifacci
An actress, editor and model who transitioned from Milan to LA and is now raising her family while pursuing her career.
Maika Monroe @maikamonroe
LA based Maika is following her passion as a professional kite boarder and Hollywood actress.
Caroline Issa @carolineissa
Based in London, Carol’s sense of style is a different level of sophistication. She is an entrepreneur, editor, writer and consultant.
Celine Aagaard @celineaagaard_
Celine is a Norwegian journalist, stylist, agency owner and founder of Envelope1976, an ethically driven line of chicly minimal clothing.
Tamu McPherson @tamumcpherson
She is the creator of All the Pretty Birds, an inspirational free space for multicultural and multiethnic audience that explores fashion, culture and wellness.
Vanda Margraf @李宛妲Vanda
Chinese celebrity and model Vanda has a huge and dedicated fanbase. She also appeared on China’s Got Talent.
Molly Chiang @molly_chiang
This Taipei-based influencer and fashion icon combines her discerning eye for fashion and design with a witty and approachable personal style.
These Vara women will curate their own interpretation of Fiamma’s design and showcase it on their digital platforms for their followers and Vara enthusiasts alike. A further trio of Vara ambassadors will unveil three extra-special editions of Vara. The purchase of these will give the Salvatore Ferragamo customer a chance to follow in the footsteps of Fiamma Ferragamo herself. #FollowVara for more details.