PMFTC accelerates rollout of IQOS for Smoke-free Future

PMFTC Inc., the local affiliate of Philip Morris International (PMI), is accelerating its commitment to bring a smoke-free future to the Philippines with the nationwide commercialization of its flagship smoke-free product, IQOS, for Filipino adult smokers 21 years old and above who would otherwise continue to smoke, through its e-commerce website.

The expansion of the IQOS e-commerce distribution covers delivery of heated tobacco devices and heat sticks to key areas in Minadanao including Davao City, General Santos City, Palomok, Cagayan de Oro City, Opol, El Salvador, Tagoloan and Villanueva in Misamis Oriental.

“Making IQOS accessible in key areas across the Philippines will help fast track PMFTC’s commitment towards achieving our vision of a smoke-free future. This is in line with PMI’s goal to help adult smokers who would otherwise continue to smoke to move away from cigarettes as quickly as possible and switch to a better alternative,” PMFTC’s President Denis Gorkun said.

PMFTC’s heated tobacco products were initially made available in Metro Manila last year through the IQOS.COM website, the IQOS Stores located in major shopping malls, and select tobacconists/retail stores. Currently carried by select 7/11 branches in the National Capital Region, the heat sticks will also be available at select branches in South and Central Luzon by end of July.

IQOS devices use a patented HeatControl™ Technology that precisely heats, without burning, tobacco-filled sticks wrapped in paper called HEETS™ to release a waterbased aerosol. Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke and no ash.

Last July 7, 2020, IQOS becomes the first heated tobacco product to receive the exposure modification order from the United States