Mon Jimenez headlines talk at adobo Festival of Ideas

DOT Secretary Mon Jimenez and adman David Guerrero discuss "Creativity that Travels" on November 7, 2015.

Hear about how a winning campaign was created from a seemingly simple brainwave while on vacation as veteran adman David Guerrero talks about how "More Fun in the Philippines" was made, in tandem with Department of Tourism Secretary Mon Jimenez. Their talk, titled "Creativity that Travels" will be part of the adobo Festival of Ideas which will be held at Resorts World Manila's Newport Performing Arts Theater on November 7, 2015.

Celebrating the power of creativity, the wholeday affair organized by adobo magazine will be filled with various collaborative talks as top luminaries from the advertising and marketing industry explore the theme of "Driving the Creative Economy". It takes a look at our industry as a living system that thrives on the exchange of ideas and innovation by nurturing healthy symbiotic relationships, strive to replenish our creative currency and prevent burnout, and cross-pollinate ideas to create prosperity for all.

Targeted towards students, junior practitioners and enthusiasts of advertising / communications, marketing, multimedia arts and design, the festival offers an opportunity to learn from the industry's movers and shakers as they talk about their field of specialty. Completing the powerhouse speaker line-up are other duos like award-winning industrial designer Kenneth Cobonpue with entrepreneur Manny Ayala, TBWA\Digital Arts Network's Ed Mapa with McDonald's EVP Margot Torres, Publicis Singapore's Lou Dela Peña with Nestle Philippines Marketing Head Paolo Mercado, and Brand New Media's Mike Constantino with McCann Worldgroup and Trese author Budjette Tan. Solo speakers include: AKQA Shanghai's Eric Cruz, Plus63's Dan Matutina, and sculptor/artist Leeroy New.

Ticket prices are pegged at Php2,500 for professionals and Php1,500 for students (exclusive of 12% VAT) and are available online at ticketworld.com and festivalofideas.adobomagazine.com. For more information on early bird discounts or group rates, please call Joche Guerrero at (02) 845 0218 or 886 5351, or email events@adobomagazine.com.

adobo's Festival of Ideas is presented by adobo magazine in cooperation with major sponsors Future Now and PLDT Home, with Resorts World Manila and House Manila as official venue partners for the conference and after-party. Event partners include SNIPE, Executive Decisions, Underground Logic, ThirtySix-O, and Fairmont Hotel. Media partners include ABS-CBN, TV5, Business Mirror, Philippine Daily Inquirer, The Philippine Star, clickthecity.com, wheninmanila.com, Creative Voices, and 97.9 Home Radio.