Perpetual holds first ever media awards

THE UNIVERSITY of Perpetual Help System DALTA, in celebration of its 40th founding anniversary, recognized outstanding individuals, programs, and other entities in the field of mass media during its first ever ALTA Media Icon Awards, a Student’s Choice award-giving body, held last Dec. 11 at the Ernesto Palanca Crisostomo Hall, Perpetual Las Piñas Campus. In a 1970s-inspired awards night, with the theme “The Perpetualite Rock: 40 Years of Rocking the Nation through Quality Education and Media Partnership,” awards were given to the winners in different media categories such as television, radio, print, film, advertising and public relations, social media, and recording. Special recognition were likewise awarded to media icons who have been in the industry for 40 years and more, namely, Tina Monzon-Palma (Iconic Media Personality for Broadcast Journalism); and Gloria Romero, Eddie Garcia, Vilma Santos, Tirso Cruz III and Ricky Lee (Iconic Media Personalities for Film and Television). Chairman of the Board and CEO and founder Dr. BGen Antonio L. Tamayo said that the ALTA Media Icon Awards aims to honor outstanding media programs, personalities and entities that have contributed to the country’s social development and promoted Filipino values anchored on the Perpetualite philosophy of “Character Building is Nation Building.” The winners were chosen by college students of University of Perpetual Help-Las Piñas, the largest of all Perpetual DALTA campuses with a 10,000strong college student population. A separate screening committee comprised of esteemed administrators and educators judged the nominees for the Media Icon awards. The winners were awarded by UPHSD president Anthony M. Tamayo, co-founder and board of director; Dr. Daisy M. Tamayo; and board secretary and UPHDMC president, Maj. Richard Tamayo.