PUBLiCUS Asia to celebrate 15th anniversary with books, feature provincial capitols in ‘Kapitolyo’
Philippines’ SEC-registeredCampaignsPUBLiCUSengage commitsin anniversaryhas celebrationFor been 15 in activelyto years, storytellingAsia, Managementpublishingfirstin of January Lobbying PUBLiCUSInc.its donatingand 15th will onlyas books2018.it firmandin- Asia house librariesgoal social, of publishedand imparting nationwide,cultural books political, knowledgewithto the to publications,the readers. PUBLiCUSThrough its Asia aimsand criticalto stimulate thinking, awareness facilitate elevated discussions, and call for societal action towards reform among local citizens, public officials, civic organizations and private businesses. First to be published is the firm’s tribute to local communities and their leaders -- the coffee table book featuring the heritage of the Philippines’ 81 provincial capitols. Titled “Kapitolyo: A Collection of Stories behind the Provincial Capitols Philippines,” the coffee table book will provide a glimpse of the historical and aesthetic values of each provincial capitol. Some may think lightly of revisiting the history and heritage of long standing landmarks as the provincial capitols, especially in this era of technology, but for PUBLiCUS Asia, exploring cultural heritage offers a robust variety of benefits. It believes that every historical site, in this case the provincial capitol, has an important story to tell. Such stories provide Filipinos a spontaneous sense of unity and belongingness, paving way for a better understanding of the past and strengthening one’s identity. Furthermore, flipping through the pages of history allows the generations to learn both from the successes and failures of their ancestors. Taking into consideration the Philippines’ cultural backgroundinfluencedAmerican, colonialism,highlight provincial landmarks. the capitolsand by The heavily Kapitolyo evolutionSpanish, Japanesebook as aims local willof the to instill advocatesone’s heritage.local the pride preservationIt hopesand to of ignite provinciala campaigncapitol to for be the included in the list of primary tourist destinations in the locality. Digging into the local scene, readers will be exposed on the Filipinos’ way of life in the provinces and be led to better appreciate the Philippines as a country rich with historical and cultural treasures. Working in tandem with PUBLiCUS Asia in this project is the League of Provinces of the Philippines (LPP). A memorandum of agreement was signed between PUBLiCUS and LPP last March 15, 2017. Kapitolyo is expected to be off the press in January 2018.