Absolute adds a touch of Disney magic to inspire kids to drink water

Absolute Distilled Drinking Water, in collaboration with The Walt Disney Company Philippines, promotes a “healthily ever after” for kids in its latest hydration campaign. The use of Disney characters will create an element of fun and excitement, to encourage kids and build on the habit of drinking water regularly. Disney Princesses - Belle, Snow White, and Frozen sisters Anna and Elsa, as well as other iconic Disney characters Mickey and Minnie Mouse, Lightning McQueen, and father and son tandem Marlin and Nemo will be gracing the decorative Absolute Distilled 250ml bottles. The inclusion of these Disney characters and the positive traits that they embody are hoped to help in imparting the value of drinking water among kids. The collaboration is in line with Disney’s Healthy Living Commitment, an initiative designed to help make healthy living simple and fun, and inspire kids to lead healthier lifestyles. . This makes Absolute Distilled Drinking Water an ideal choice partner, as it shares the same brand equity and values of endorsing healthier lifestyles amongst families. “Absolute is a brand that espouses the absolute love between a mother and child, and it’s something best seen when they look after the family’s good health through quality products that share the vision. Weare very honored that Disney shares the same vision in this pursuit to promote healthier living among children” said Asia Brewery Nonalcoholic Division- Vice President of International and Business Development, Joseph “Chay” Cruel. Absolute’s Disney kiddie bottle is an innovative approach to heighten the appeal of drinking water among kids and prefer it over sugary and fizzy drinks. It makes use of the Disney touch to level with young consumers. The Absolute Disney kiddie bottle is one of its continuing efforts to promote love for the family, by endorsing consumption of clean drinking water that ensures good health.