Over 2 million reached by Doraemon’s ‘I’m Your Hero’ Campaign at SM Supermalls

Doraemon, the iconic robotic cat from the future made popular in comics and anime, intensifies its “I’m Your Hero” campaign through school and mall tours (School Adventure and ROADventure) happening now until November 2017. Ever since its kick-off event at the SM City North EDSA – The Block last August 7 to 13, 2017, almost 2 million walk-in audiences composed of families, kids, and millennials have heard Doraemon sharing the values and principles that could draw out the hero in everyone. The Mall Tour went to SM City Manila, SM San Mateo, SM City Taytay and SM City Sta. Mesa.

Doraemon’s story is about helping and supporting his friend, Nobita, through life’s challenges, utilizing techniques and gadgets that het brought from the future. This is essentially the same message Doraemon imparts to the public today: that kindness, concern, generosity, and respect for others are heroic qualities that help make the world a better place.

Animation International (Philippines), local licensing agent of Doraemon, and SM Supermalls, ROADventure Mall Tour Major Sponsor, look forward to the continuation of the tour, knowing how the fun-filled shows, games, and meet-andgreet sessions with Doraemon and Nobita will be met by their audience with great gladness and joy. The ROADventure Mall Tour is also supporting SM Supermalls’ #EverydayIsPlayDay and #SMKidsMonth2017.

For more information about Doraemon’s “I’m Your Hero” campaign and tour schedules, please visit Doraemon’s official Facebook page: DoraemonPH, as well as AnimationInternationalPH.