Lucerne Group opens newest Rolex Boutique in BGC
Lucerne, one of the Philippine’s foremost luxury watch retailers, and Rolex inaugurated its new boutique at Bonifacio High Street Central, Bonifacio Global City, in the heart of a financial district in Metro Manila. The boutique welcomes the most discerning clientele who appreciate the brands unrivalled reputation for excellence and prestige. It is a tribute to the timelessness and perfection of the leading Swiss watch brand and a fitting location to present the new watches in the Oyster collection.
“We are delighted to celebrate the inauguration of the Rolex Boutique at Bonifacio High Street Central and we are honoured to have the opportunity to work with Rolex in the last 30 years, and to be able to collaborate on bringing to the Philippines Rolex's newest concept store,” said Ivan Yao, managing director of Lucerne. “We are especially proud to be expanding the Rolex presence in the Philippines and to have represented the brand for over 30 years, upholding the finest standards of quality and service.”
The new venture continues an enduring relationship between Lucerne and the Swiss watchmaker, celebrating their shared passion for precision, reliability, performance
and the highest standards of service.
The 120 square meter boutique in Bonifacio Global City, situated in Metro Manila’s newest and arguably swankiest shopping and entertainment districts, offers an intimate
setting to discover an impressive selection of Rolex wristwatches. The self-winding, mechanical Oyster Perpetual models form the pillar of a collection of legendary timepieces that combine tradition, prestige and technology with precision, peerless reliability and style suited to every occasion.
Upon entering the boutique, the visitor is enveloped in an atmosphere inspired by water and the sea, evoking the essence of Rolex, known worldwide as the inventor of the world’s first waterproof wristwatch, the Oyster. A wall of illuminated plexiglass aqua panel draws the eye with its gently undulating wave motif, fluted bezel-inspired
Cannelle stucco and the gold-effect Rolex crown, iconic symbols of the brand, decorate the entrances, the walls, the display cases and the front-door handle.
The new location is clad in elegant and refined materials and furnishings, using polished walnut wood cabinets, bronze detailing, and Asian-influenced wooden lattice sliding doors that separate a VIP area decked with parquet flooring. Along with cream-colored leather tabletops and paneling and a custom-built browsing counter, setting the scene for a customer experience that is as luxurious as the watches on display.
For a limited time only, the boutique will showcase the models from Baselworld 2017 until October 22nd. These models include the Oyster Perpetual Sea-Dweller 50th anniversary tribute model, the new YachtMaster II, new versions of the Cosmograph Daytona in 18ct yellow, white or Everose gold with the innovative Oysterflex bracelet, the new Oyster Perpetual Sky-Dweller, the Oyster perpetual Datejust 41 and LadyDatejust 28 in steel and in white Rolesor versions.