Philippine Daily Inquirer

CENTURY PACIFIC STEPS UP EXPANSION PLAN, EYES DOUBLING OF BUSINESS IN 5 YEARS

- By Doris Dumlao-abadilla @Philbizwat­cher

Leading canned food producer Century Pacific Foods Inc. (CNPF)—ONE of the few business groups that are booming during this coronaviru­s pandemic—is front-loading its expansion efforts while embarking on a program to double its business anew in the next five years.

Given heightened demand for its products at this time that home cooking has become prevalent due to lockdown restrictio­ns, CNPF expects to grow its earnings this 2020 by high-teen levels or more, faster than the usual annual growth target of 10-15 percent growth, company president Christophe­r Po said during the company’s stockholde­rs meeting on Tuesday.

“In good times, we are aiming to consistent­ly grow at two times GDP (gross domestic product) but during more challengin­g period, we can even outperform given the staples nature of our products,” Po said.

This year, CNPF has earmarked about P2.1 billion for capital outlays, which included several items that were previously not part of the program.

“On the production side, we have accelerate­d previously plotted expansion plans to help meet the heightened demand.

Our new tuna plant in General Santos was commission­ed last March, helping increase much-needed supply for our canned tuna products,” Po said.

This new plant has boosted CNPF’S capacity to produce canned tuna by 100 metric tons per day. This is seen to support the group’s domestic requiremen­ts for the next three to four years, at the very least, Po said.

“We also accelerate­d the expansion of our meat facility in Laguna, slated to finish by the first quarter of 2021,” Po said.

CNPF has hired additional personnel, such as merchandis­ers to refill the shelves, as well as warehousin­g staff. The company has also provided front-liner incentives to encourage attendance.

Lastly, Po said the group continued to automate and declog production bottleneck­s to further support the business.

Po said the group had much to be thankful for to find itself in a good position during this pandemic, during which the priority would be to ensure safety of its products and the health of the workforce.

The company’s strong balance sheet is seen to help it replicate the doubling of the size of its business in the next five years, similar to what was achieved in the past five years.

Po said CNPF would continue to invest in its existing brands, organicall­y develop new products and continue to scout for consolidat­ion opportunit­ies or “bite-sized” acquisitio­ns.

The company’s brands include Century Tuna, Argentina, 555, Swift, Birch Tree Fortified Milk, Angel Milk, Fresca, Wow Ulam, Hunt’s and Coco Mama.

“Seeing heightened demand for our products, once consumer demand normalizes, we’ll be working overtime to replenish thin and depleted trade and inventory,” Po said.

“All factories are basically running round the clock. There are some obstacles to running at 100 percent but call it 80-90 percent (utilizatio­n rate) with maximum effort to try to get as much product out to the market,” he said.

Po said CNPF’S coconut and white-branded tuna export business was likewise robust.

Meanwhile, Po reported that CNPF’S strong performanc­e had allowed it to declare much higher dividends of 36 centavos a share this year compared to the typical 18 to 20 centavos in dividends in the past.

CNPF approved a regular cash dividend of 18 centavos per share plus a special cash dividend of 18 centavos per share to all stockholde­rs of record as of July 30, payable on Aug. 14.

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