5 CELEBS THAT EMBODY SPIRIT OF NEW CARTIER PASHA WATCH
For the launch of its new Pasha watch, Cartier brings together unique personalities who are forging new paths of creativity.
Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang are on five authentic journeys, five accomplished talents captured by New York fashion photographer Craig Mcdean.
The Pasha watch has always been for those who take a wider view of the world. This breadth of vision is shared by a new generation of talents who have cultivated their own uniqueness, like Williams, the English actress involved in various collaborative projects, or actor Malek who is drawn to complex roles that don’t conform to Hollywood’s traditional standards. Artists Sivan or Smith rely on courage to assert themselves and have faith in their creativity and versatility, or in their desire to unite and connect young people, as shown by Chinese singer Wang.
“Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism,” says Arnaud Carrez, international marketing and communications director of Cartier International. “It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”
The Pasha de Cartier watch launched in China July 1, and will launch Sept. 4 around the world. It is available in 35 mm and 41 mm, in steel, gold, vibrant diamond-set and skeleton movement versions.