Philippine Daily Inquirer - - PROPERTY - By AmyR. Remo @amyre­moINQ

At 1,800 hectares, the Alviera not only stands to be the sec­ond largest mixed-use es­tate of the Ayala Group. What is poised to be­come the eco­nomic, life­style, and leisure hub of Cen­tral Lu­zon is also likely the most com­pre­hen­sive in terms of prod­uct of­fer­ings—a fea­ture that made the Alviera in Po­rac, Pam­panga even more at­trac­tive to po­ten­tial buy­ers and in­vestors.

“The com­plete­ness is what makes (the Alviera) unique as well as its scale. There is a sub- stan­tial land area for us to be able to of­fer a lot more to the com­mu­nity,” said Alviera gen­eral man­ager John R. Esta­cio.

P100B in­vest­ment

Esta­cio made such claims in a brief­ing ear­lier this week, when Ayala Land Inc. (ALI) dis­closed plans to hike in­vest­ments in Alviera to P100 bil­lion, as it ex­panded the area by another 700 ha to a to­tal of 1,800 ha.

Alviera, which is be­ing jointly de­vel­oped by ALI and Leo­nio Land Hold­ings Inc. (LLHI), is po­si­tioned to com­ple­ment and pro­pel the eco­nomic ac­tiv­i­ties in the re­gion as well as nur­ture con­tem­po­rary life­styles by in­te­grat­ing res­i­den­tial, busi­ness, tourism, and leisure pur­suits.

It will fea­ture a di­verse mix of res­i­den­tial dwellings, com­mer­cial dis­tricts, in­dus­trial parks, in­sti­tu­tions and leisure fa­cil­i­ties to at­tract lo­cal and in­ter­na­tional mar­kets.

Ac­cord­ing to Esta­cio, the no­table com­po­nents of the ex­panded Alviera would in­clude the leisure and tourism ar­eas as well as the in­creased area al­lot­ted for in­dus­trial use.

The com­pany’s in­creased fo­cus on the leisure and well­ness com­po­nents of the es­tate was meant to tap

the grow­ing op­por­tu­ni­ties of a bustling tourism in­dus­try.

Distinct dis­tricts

Esta­cio ex­plained that the Alviera has four distinct dis­tricts in­clud­ing the Alviera East, Alviera City Cen­ter, Alviera West, and the Alviera Green­belt.

Ex­cept for the Alviera Green­belt, which will host a 5-kilo­me­ter green space, the coun­try club and the Botan­i­cal Gar­den, all the three other dis­tricts will have res­i­den­tial com­mu­ni­ties by Avida Land, Alveo and Ayala Land Premier.

The Alviera East will also be home to in­dus­trial parks, a com­mer­cial dis­trict, and in­sti­tu­tions, while the City Cen­ter will host the busi­ness dis­trict, re­gional mall, as well as open spa­ces and parks. The West mean­while will have the leisure and well­ness com­po­nents, a re­tail cen­ter, and in­sti­tu­tions. A golf course is also be­ing mulled.

Esta­cio added that the ex­pan­sions be­ing made at the Alviera was on the back of the strong take up of both the res­i­den­tial and in­dus­trial lots.

Ris­ing de­mand

For in­stance, 95 per­cent of the lots at the Alviera In­dus­trial Park were al­ready sold and will be turned over by yearend. These lots will house light to medium in­dus­tries in­clud­ing food man­u­fac­tur­ing, mo­tor­cy­cle as­sem­bly, pack­ag­ing, lo­gis­tics and ware­hous­ing.

Phase One was reg­is­tered with the Philip­pine Eco­nomic Zone Author­ity, while the pro­posed Phase Two will be for com­pa­nies want­ing to cater to the do­mes­tic mar­ket, amid the pop­u­la­tion growth and in­creas­ing so­phis­ti­ca­tion of res­i­dents and lo­ca­tors in Cen­tral Lu­zon.

“The in­ter­est we re­ceived was en­cour­ag­ing. While we have not of­fi­cially launched the sec­ond phase, we have al­ready re­ceived high in­ter­est from com­pa­nies,” Esta­cio added.

Strong res­i­den­tial take up

Esta­cio fur­ther pointed out that res­i­den­tial sales had been brisk for both Avida Set­tings Alviera and Mon- tala by Alveo, whose blended take up was es­ti­mated to be around 74 per­cent. On top of that, land val­ues for these two projects have ap­pre­ci­ated by at least 20 per­cent since 2015.

For Avida alone, the prices have gone up to P14,000 per sqm from only about P10,200 per sqm in 2015, Esta­cio said.

Given such a strong de­mand, Avida will be launch­ing within the month its sec­ond sub­di­vi­sion in Alviera called the Avida North­dale Set­tings, while Alveo will in­tro­duce a sec­ond sub­di­vi­sion by next year along with Ayala Land Premier with its first res­i­den­tial project in the es­tate.

Af­ford­able mar­ket

The Avida North­dale is ex­pected to be twice the size of the brand’s first sub­di­vi­sion in Alviera. This project is set to cater to the mid af­ford­able mar­ket seg­ment, with project fo­cus on the con­ve­nience of be­ing in the cen­ter of ev­ery­thing.

It also pro­vides full perime­ter fence, 24-hour se­cu­rity ser­vice, ef­fi­cient vil­lage man­age­ment and flood preven­tion mea­sures. The amenity area will be cen­tral­ized to fur­ther en­cour­age the res­i­dents to join com­mu­nity build­ing ac­tiv­i­ties.

Mean­while, the de­sign of the houses would be mod­ern con­tem­po­rary, re­port­edly a first in the area.

On of­fer would be 116 house and lots, and 1,043 lots. Prospec­tive buy­ers and in­vestors will get to en­joy world class fa­cil­i­ties and ameni­ties at the Avida North­dale, which is tar­geted for com­ple­tion by Au­gust 2022.

1,800-ha Alviera is poised to be­come the eco­nomic, life­style, and leisure hub of Cen­tral Lu­zon.

More res­i­den­tial com­mu­ni­ties will be launched to cater to ris­ing de­mand.

Alviera Coun­try Club Café

Alviera Coun­try Club Splash Park

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