GROHE
launches luxurious fittings with intelligent features for upscale homes
GROHE, maker of luxury sanitary fittings that make bathrooms and kitchens truly exceptional, recently introduced new products that feature minimalist clean designs and intelligent functions, which reflect the growing trend of homes becoming more and more intelligent because of internet connectivity and cloud technology.
The new products and innovations include Lineare, F-Series, Sensia Arena, GROHE Sense Family, and Smart Control.
Inspired by minimalist architecture and described as “sensual minimalism,” Lineare products feature cylindrical and rectangular forms, but with slightly softened geometries that make them great choices for designers as they are informal and suitable for many settings.
The F-Series, which refers to shower solutions featuring state-of-the-art design married with technology, now include the Aqua Symphony, which is described as the most luxurious shower in the world. Hand-crafted, the flagship shower system features six different sprays and a smart control that makes sure the outburst of the six different shower sprays is precise to the dot.
Sensia Arena, another flagship product, elevates the experience of using the toilet to a spa experience. While the GROHE Sense Family includes an intelligent system that detects water leakage in the home and through an app allows you to remotely shut off the water.
According Michael Seum, vice president of design at GROHE, the company’s pursuit of design with innovation and sustainability has resulted in 52 design awards received by GROHE in the past several years.
“Our vision is to go beyond making a great product. We want consumers to have meaningful and engaging experience using GROHE products. We design for water. There are many different ways that we design for water, whether it’s through sustainability or merely transforming our behavior around the use of water.”
GROHE in the Philippines, whose products are mostly used in high-end construction and real estate development, has grown tenfold since it formally opened its local office in 2011.
The demand for nice looking fittings for bathrooms and kitchens is growing as the economy grows, according to Alen Alban, country manager Lixil Water Technology, the distributing arm of GROHE in the Philippines.
“I think the taste of Filipino consumers has always been the craving for the newest and trendy fittings. It’s natural for GROHE to jump into that market and capitalize on interest of the Filipinos.”
“With GROHE, what we’re trying to do is to look at how the market is using the product, the experience of the consumer. We build on that and develop products based on those needs. That is why we’re closer to the market, we try to find out what the market wants.”