“As the fashion world changes And evolves, we move forward with it, Always making sure that we keep our sense of coherence And continuity intact”

the Tuscan town of Castelfiorentino, halfway between Florence and Pisa. “Some of my best childhood memories happened at Granaiolo,” says Laudomia. “I would spend much time lounging by the pool or riding horses with my friends. To renovate it into a space for Pucci as a brand was to give it another dimension.” At Granaiolo, her father’s original designs, fabrics, sketches and photographs are stored in temperature-controlled rooms. Garments are hung in wooden closets painted with nonacid coats to avoid damage. Aside from being a home to the brand’s archives, Granaiolo is a place for students to learn new skills and experiment with their creativity. The grounds include a Talent Centre, a multipurpose space for training and conducting workshops. Laudomia had a colourful childhood on the country estate. It was the site of legendary parties in the 1960s and ’70s, and hosted various illustrious visitors, including members of the Kissinger and Von Furstenberg families. She remembers international models being photographed on the rooftop, thunderous applause after biannual fashion shows on the estate, her father working with bolts of striking printed fabric. “We, as children, perceive the environment we live in as what is ordinary,” she says. “Emilio Pucci the father, though strict, enjoyed spending time with his children. We were taught to ski, swim and ride; we were highly active. He also made sure we learnt to speak English. Emilio Pucci the designer was a tornado—highly