VERONIKA LINARDI

WHY HER? The 35-year-old Carnegie Mellon graduate founded Qerja, a platform providing information about salary and work environments, in 2014, establishing a level of transparency that allows people to make informed decisions about their careers and enables companies to evaluate their competitiveness in the market. THE BIZ What started out as just helping friends was soon transformed into a national online recruitment platform that has gained major investment from the Softbank ISAT Fund. With Qerja and its sister site, Jobs.id, Linardi is dominating the Indonesian digital recruitment market.