VIVY SOFINAS YUSOF

WHY HER? With husband Fadzarudin Anuar, she founded the multi-label e-commerce site FashionValet in 2010, providing an outlet for Malaysian fashion designers, and co-founded dUCk, a scarf brand catering to the modern Muslim woman. THE BIZ A business that started with US$24,000, 10 designers and a staff of 20, FashionValet has grown to stock 500 brands and employ hundreds of staff, with offices in Kuala Lumpur, Singapore and Jakarta. PSST... She also stars in her own reality TV show, Love, Vivy, which follows her daily life. The show complements a 925,000-strong Instagram following to provide strong marketing for her brand.