Va­nia Ro­moff

Philippine Tatler - - FEATURES -

Her ef­fort­less de­signs for the mod­ern-day ro­man­tic have been loved by many a fash­ion­ista since she broke out onto the scene in 2009. Born to a fam­ily of fash­ion de­sign­ers and gar­ment man­u­fac­tur­ers (her grand­mother holds the hon­our of be­ing Cebu’s first cou­turier), it seems only nat­u­ral that Va­nia Ro­moff would go the same route to fol­low what has al­ways been her pas­sion.

“I see fash­ion de­sign as grasp­ing onto a thought, putting it out there, and see­ing some­one fall in love with that thought,” says Va­nia. “It’s such a beau­ti­ful thing.” She feels for­tu­nate to have al­ways known and un­der­stood her aes­thetic; the first dress she sent down the run­way for Philip­pine Fash­ion Week—a blush bro­cade cock­tail dress with a big rib­bon around the neck—still holds the same soul as her cur­rent gar­ments.

She ad­mires the work ethic of young de­sign­ers who are thriv­ing not just be­cause they are push­ing the parame­tres of de­sign, but also be­cause they ac­knowl­edge the need to change with the times by cre­at­ing RTW lines. “I’m try­ing to pat­tern my busi­ness in such a way that I won’t get stuck as a be­spoke ate­lier,” she adds. “Though it is im­por­tant to stay true to my core, I also have to branch out and em­brace the con­cept of e-com­merce through my web shop. Peo­ple are of­ten on­line, so it’s an ef­fec­tive way of reach­ing out to cus­tomers.”

As she is get­ting mar­ried this year, Va­nia hopes to take some time off to en­joy be­ing a wife as well as a mum to her one-year-old daugh­ter. Once she’s back in the sad­dle, she’s look­ing to cross a few more items off her work list such as re­launch­ing her web­site and set­ting up a brick and mor­tar shop. “There’s still a lot to learn,” she re­flects. “The mo­ment you stop be­cause you feel you’re at the pin­na­cle, that’s the mo­ment you get left be­hind. It’s a must that we al­ways strive to be bet­ter ver­sions of our­selves; if you’ve done a great col­lec­tion, give your­self a pat on the back, but push your­self to make an even bet­ter one.”

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