Food
Asia Tatlers make the shift from Tatler Dining to T. Dining, a new lifestyle brand targeted towards engaging foodies and re- invigourating the region’s dining scene. MJ Jose checks what’s on the menu
Introducing the all-new T Dining, a cross platform concept that highlights unique dining experiences
For 14 years, Philippine
Tatler has been keeping its pulse on the country’s rapidly evolving dining scene, featuring noteworthy establishments both in print and online. The best of the lot make it to the annual Best Restaurants Guide (BRG), with the top 20 receiving coveted awards. In January this year, at the Raffles and Fairmont Ballroom, Philippine Tatler not only launched the much-anticipated 2018 edition of the Best Restaurants but followed in the footsteps of the Hong Kong, Malaysia, and Singapore Tatlers in introducing the new and thrilling regional directive T.Dining, a crossplatform (print, digital, social media, and events) concept set to bring unique dining experiences to discerning palates.
The T.Dining by Philippine Tatler Best Restaurants 2018 edition, however, along with the all-new T.Dining website vertical, are sporting a new dynamic look and logo. Content-wise, this will be farther reaching in terms of the spectrum of dining experiences available in the Philippines Says Shauna Jay Popple Williams, the
Philippine Tatler T.Dining co-editor, “This year is going to be a big one for us in the F&B
scene in that our rebranded look and online
T.Dining platform will essentially allow us to cast the net of gastronomic discovery even wider and connect the culinary dots where we initially weren’t before. Case in point, our tastes are ever changing and the definition of fine dining is constantly evolving. On the fl ip side and from the restaurateur and chef POV, for example, never has there been such an upswing in environmentally-, socially-, and culturally-conscious dining concepts. The scene is changing and we are keeping up.”
Michel Lamunière, Chairman & CEO of Edipresse Media Asia, says, “T.Dining is the new lifestyle brand by Edipresse Media Asia targeted towards the region’s growing community of passionate food lovers and discerning diners. The T.Dining palate is not about what is the most expensive or the most exclusive—instead, it focuses on what makes an incredible dining experience.”
A series of T.Dining events that highlight the prowess of both culinary giants and daring newcomers are in the works. The first is a four-hand charity dinner set to take place on 19 February at Mirèio at Raffles Makati. Preparing a sumptuous Provençal spread are internationally recognised Chef de Cuisine Aaron Isip and new Mirèio head chef Herve Claire, who trained under the watchful eyes of Alain Ducasse and Pierre Gagnaire. An estimated 50 to 60 seats at Php10,000 a head will be available to fi ll, with 100 per cent of the proceeds going to the Save Palawan Seas Foundation, an organisation geared towards developing workable livelihood alternatives for coastal communities and coming up with conservation strategies for the sustainability of the island’s marine resources.