Sur­vey re­sults a wake-up call

Sun.Star Baguio - - OPINION -

SUR­VEYS are used to as­sess thoughts, opin­ions and feel­ings. Th­ese can be spe­cific and limited or th­ese can have global, wide­spread goals. For sur­veys, a good sam­ple se­lec­tion is key as it al­lows one to gen­er­al­ize the find­ings from the sam­ple to the gen­eral pop­u­la­tion. Ac­cord­ing to the lat­est So­cial Weather Sta­tions (SWS) sur­vey, Pres­i­dent Ro­drigo Duterte’s net sat­is­fac­tion and trust rat­ings suf­fered dou­ble-dig­its drops in the third quar­ter of the year amid al­le­ga­tions of ex­tra ju­di­cial killings in his ad­min­is­tra­tion’s war against il­le­gal drugs and his “bil­lions” in se­cret bank ac­counts.

The sur­vey, which was con­ducted na­tion­wide from Sept. 23 to 27, said that 67 per­cent of adult Filipinos were sat­is­fied with Duterte while 19 per­cent were dis­sat­is­fied, re­sult­ing in a net sat­is­fac­tion score of +48 (good). The re­main­ing 14 per­cent of 1,500 re­spon­dents were un­de­cided. This was the big­gest drop in Duterte’s rat­ings since he as­sumed the pres­i­dency. But I read in so­cial me­dia that in in­ter­na­tional sur­veys that com­pared heads-of-states, Duterte was on top in trust rat­ings. Loyal Duterte sup­ports lamented that the main­stream me­dia did not re­port the re­sult of that sur­vey.

I don’t know if it was fake news. Be­cause of the drop in rat­ings, some Malacañang rahrah boys and Duterte loy­al­ists dis­missed the sur­vey re­sults, say­ing it was com­mis­sioned by al­lies of the Lib­eral Party (LP) or “yel­low­tards.” Mean­ing, it was just nat­u­ral that the sur­vey re­sults would fa­vor them. I think it’s un­fair to SWS.

Here, the “for­mer po­lit­i­cal has-been” blamed Pres­i­den­tial As­sis­tant for the Visayas Michael Dino for it, say­ing he contributed to the Pres­i­dent’s drop in rat­ings be­cause he did not per­form well.

But Dino coun­tered that one of the rea­sons the pres­i­dent got low rat­ings here is be­cause some lo­cal of­fi­cials are not sup­port­ing the ad­min­is­tra­tion’s agenda. I think this true be­cause most of the peo­ple lis­ten more to their lo- cal of­fi­cials than to the na­tional lead­er­ship. Some­times, I am skep­ti­cal of sur­vey re­sults. But it de­pends on the cred­i­bil­ity of the sur­vey agency, how the sur­vey was con­ducted, in­clud­ing its de­mo­graph­ics.

In the broad­cast in­dus­try, sur­veys cause “net­works war.” You hear al­most all ra­dio and TV sta­tions claim­ing that they are num­ber one. But me­dia sur­veys are usu­ally com­mis­sioned by ad­ver­tis­ers to de­ter­mine who are the most viewed and lis­tened to sta­tions and ad­ver­tis­ers use th­ese to gauge where to put their ad­ver­tis­ing bud­get.

In­ter­nally, we con­duct sur­veys to de­ter­mine our pro­gram­ming strength and weak­nesses. But sur­veys about the per­for­mance of a po­lit­i­cal leader is dif­fer­ent. Does this lat­est SWS sur­vey re­sults mean that some peo­ple are no longer sat­is­fied with the pres­i­dent’s per­for­mance for var­i­ous rea­sons? I think this will serve as a wake up call for the Duterte’s ad­min­is­tra­tion to come up with more fo­cused and de­tailed pro­grams and poli­cies.

Karon god morag nagka­mu­rits­ing man ning atong kagamhanan. Nasen­tro ra man sa kam­paniya ba­tok dru­gas. Ang ubang as­peto nakalim­tan na man lang.SSCebu

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