Survey results a wake-up call
SURVEYS are used to assess thoughts, opinions and feelings. These can be specific and limited or these can have global, widespread goals. For surveys, a good sample selection is key as it allows one to generalize the findings from the sample to the general population. According to the latest Social Weather Stations (SWS) survey, President Rodrigo Duterte’s net satisfaction and trust ratings suffered double-digits drops in the third quarter of the year amid allegations of extra judicial killings in his administration’s war against illegal drugs and his “billions” in secret bank accounts.
The survey, which was conducted nationwide from Sept. 23 to 27, said that 67 percent of adult Filipinos were satisfied with Duterte while 19 percent were dissatisfied, resulting in a net satisfaction score of +48 (good). The remaining 14 percent of 1,500 respondents were undecided. This was the biggest drop in Duterte’s ratings since he assumed the presidency. But I read in social media that in international surveys that compared heads-of-states, Duterte was on top in trust ratings. Loyal Duterte supports lamented that the mainstream media did not report the result of that survey.
I don’t know if it was fake news. Because of the drop in ratings, some Malacañang rahrah boys and Duterte loyalists dismissed the survey results, saying it was commissioned by allies of the Liberal Party (LP) or “yellowtards.” Meaning, it was just natural that the survey results would favor them. I think it’s unfair to SWS.
Here, the “former political has-been” blamed Presidential Assistant for the Visayas Michael Dino for it, saying he contributed to the President’s drop in ratings because he did not perform well.
But Dino countered that one of the reasons the president got low ratings here is because some local officials are not supporting the administration’s agenda. I think this true because most of the people listen more to their lo- cal officials than to the national leadership. Sometimes, I am skeptical of survey results. But it depends on the credibility of the survey agency, how the survey was conducted, including its demographics.
In the broadcast industry, surveys cause “networks war.” You hear almost all radio and TV stations claiming that they are number one. But media surveys are usually commissioned by advertisers to determine who are the most viewed and listened to stations and advertisers use these to gauge where to put their advertising budget.
Internally, we conduct surveys to determine our programming strength and weaknesses. But surveys about the performance of a political leader is different. Does this latest SWS survey results mean that some people are no longer satisfied with the president’s performance for various reasons? I think this will serve as a wake up call for the Duterte’s administration to come up with more focused and detailed programs and policies.
Karon god morag nagkamuritsing man ning atong kagamhanan. Nasentro ra man sa kampaniya batok drugas. Ang ubang aspeto nakalimtan na man lang.SSCebu