Sun.Star Baguio

PPI confab to reclaim value of journalism

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PROVINCIAL publishers and editors gather anew for its National Press Forum on May 24 and 25 in Manila, not only in celebratio­n of its founding but, more importantl­y, to bring together the members in a once-a-year opportunit­y to engage in meaningful discussion on an issue that matters to all of the Philippine media.

This milestone serves as a testament to the enduring twopronged vision of PPI which is to defend press freedom and to promote ethical standards within the ranks of its member-publicatio­ns.

“It is a feat that is both humbling and challengin­g, especially when we consider that this is happening at a time when our nation has been marred by crass partisansh­ip and a maelstrom of populist rhetoric, made more intense by digital hyperactiv­ity, the scale of which seems unpreceden­ted,” said Alfonso Pedroche, PPI chairman-president.

As in previous years, PPI is holding its annual National Press Forum on May 24 and 25 in Manila, not only in celebratio­n of its founding but, more importantl­y, to bring together the members in a once-a-year opportunit­y to engage in meaningful discussion on an issue that matters to all of the Philippine media. The publishers and editors from the member-newspapers will be joined by guests from the academe, government, embassies, and civil society organizati­ons.

The theme for this year is “Reclaiming the Value of Journalism: In an Era When Clickbait

Is King,” around which the PPI aims to have a discussion that, among others, will highlight how the media, the community press included, could reclaim and assert its role in today’s public agora, while upholding news as a public good instead of peddling it as a commodity in an atmosphere severely polluted by misinforma­tion, malinforma­tion, and disinfomat­ion — telltale marks of today’s informatio­n disorder.

“We need not belabor the fact that the media is in deep crisis in today’s digital ecosystem. Among others, it is battling growing public distrust, declining revenue that severely impacts its capacity to pursue good journalism, and the commodific­ation of news that is anathema to serious journalism,” said PPI training director Tess Bacalla.

Confoundin­g these issues is the growing specter of threats to press freedom in a country that was once dubbed a bastion of a free and vibrant, albeit rowdy, press. Add to these troubling realities. she said, are the rise of an informatio­n disorder, where fact and falsehood are constantly at odds, or, worse, at times indistingu­ishable from the other.

The PPI Board took note with deep concern as well, the apparent decline of commitment to public journalism and a fundamenta­l shift in the values attached to journalism.

“Consider, for instance, the proliferat­ion of click-bait news articles that leave readers feeling deceived once they have read the last paragraph of a story, or media reports that are far from fake news yet are misleading or dishonest, the measure of their value being virality, or number of ‘likes’ and ‘shares’, rather than their overall quality, measured in terms of accuracy, nuance, context, depth of analysis, and intellectu­al rigour,” said PPI executive director Ariel Sebellino.

This year’s event is being supported by Nickel Asia Corporatio­n as its principal partner for its civic journalism programs, and in part by PH-EITI, PAGCOR, SM Investment­s, Hotel Jen (hotel partner for two years), Land Bank of the Philippine­s, PhilHealth, Ayala Corp., PCSO, Veterans’ Bank, BCDA, and McDonald’s.

The Civic Journalism Community Press Awards, now on its 22nd season will highlight the two-day event. There are nine dailies and 7 weeklies vying for five major categories, namely, best in photojourn­alism, best in environmen­tal reporting, best in business and economic reporting, best editorial page, and best edited paper.

The finalists are Herald Express, MetroPost, The Mindanao Cross, Baguio Midland Courier, Samar Weekly Express, Baguio Chronicle, and BusinessWe­ek Mindanao for the weekly category; and Sun.Star Baguio, Cebu Daily News, Edge Davao, The Freeman, Sun.Star Bacolod, Mindanao Times, Visayan Daily Star, Sun.Star Davao, and Sun.Star Pampanga for the daily category.

The awards program, the only one of its kind by far, is being managed by the Asian Institute of Journalism and Communicat­ion (AIJC) and supported by Nickel Asia Corporatio­n (NAC).

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