De­cod­ing the mil­len­nial graphic de­sign­ers G

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OOD de­sign makes any­thing look good. It’s that sim­ple. It al­lows you to make a pos­i­tive first im­pres­sion on those look­ing on.

De­spite be­ing one of the most in-de­mand and fast grow­ing job in­dus­try in the mil­len­nial era, believe me, graphic de­sign can be hard to com­mu­ni­cate with.

All through­out my ca­reer, I’ve been col­lab­o­rat­ing with ge­niuses in the cre­ative arena, par­tic­u­larly with graphic de­sign­ers, whether it’s in cor­po­rate, busi­ness pro­cesses out­sourc­ing or pas­sion projects.

Like any other pro­fes­sion, they too have their own world of jar­gons and special soft­wares — that you might have no idea what it all means or how it all works.

So whether you’re work­ing on an im­por­tant mar­ket­ing project or a sim­ple in­vi­ta­tion for your child’s first birth­day, here are ten things you need to avoid that drives a graphic de­signer mad.

1. Com­par­ing them with other graphic de­sign­ers: They all speak the same lan­guage but they don’t have the same ac­cent. Above and be­yond their in­di­vid­ual rates for creat­ing a logo, com­par­ing it with oth­ers will not give you the best, most unique and most cre­ative out­put you’re look­ing for.

2. De­mand­ing for a BIG­GER logo: Big isn’t al­ways bet­ter. This phrase has be­come a bit of a cliché, and a run­ning joke amongst de­sign­ers. But it’s true.

3. Pro­vid­ing low-res­o­lu­tion images in Mi­crosoft Word: Well, as they say, send­ing it in such for­mat does not make a photo al­bum. Do­ing so will just com­pro­mise the sharp­ness and qual­ity of your fi­nal prod­uct.

4. Ask­ing them to edit flat­tened files or non-ed­itable files: Al­though these peo­ple are Pho­to­shop wizards on many lev­els, there is al­ways a limit.

5. Re­quest­ing the work for free and telling them that it’s good for their port­fo­lio: For free? Now, wait. Se­ri­ously?

6. Haggling end­lessly: Haggling maybe pos­si­ble at the be­gin­ning. But as they say, the cre­ative market is not a fish market where you get the stale fish at a dis­counted price.

7. Tak­ing feed­backs from non-au­thor­i­ties: It’s okay to show their work to a friend, spouse, or child. But don’t rely solely on their feed­backs un­less they are adept with ad­ver­tis­ing or graphic de­sign.

8. Tak­ing too much of time for re­vi­sions: You may not have a par­tic­u­lar dead­line to com­plete the work, but like any job, they ac­tu­ally have a timetable for ev­ery­thing.

9. Ask­ing for un­lim­ited re­vi­sions: Yes, it’s your right and duty to ex­press if you’re happy with the out­put of what you’re re­quest­ing for. But end­less al­ter­ations to your orig­i­nal brief is an over blow.

10. Pro­vid­ing vague in­struc­tions: “Make it more stylish? Jazz it up? It lacks x-fac­tor.” Well, even spread­sheets need specifics. We all do.

And for all the young who are as­pir­ing to join the cre­ative world, it’s in­sanely im­por­tant to keep your­self up­dated with any changes in the in­dus­try. It moves at a fast pace. Hav­ing said that, don’t blindly fol­low trends leav­ing great ideas be­hind.

Life hap­pens. Things change. Op­por­tu­ni­ties ex­ist now that we’d never heard of decades ago.

Stay Ac­tive un­til our next chat! *** Got other prob­lems with work, love and life? In­vite me for a talk or reach me at www. face­book.com/InS­park. Peo­ple.

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