GoPro out to ride on­line video cre­ation wave

Sun.Star Cagayan de Oro - - Technology -

lineup comes ahead of the prime hol­i­day shop­ping sea­son, and as the Cal­i­for­nia-based com­pany is un­der in­tense pres­sure from low­cost com­pe­ti­tion in the mini-cam­era mar­ket.

In March, GoPro an­nounced plans to trim an­other 270 jobs in a bid to be­come prof­itable.

GoPro, which soared to pop­u­lar­ity with cam­eras used for so­cial me­dia and ex­treme sports pho­tog­ra­phy, said the new round of cuts were part of an in­ter­nal re­or­ga­ni­za­tion to “do fewer things bet­ter.”

It fol­lowed a cut year of

15 per­cent of GoPro’s staff, about 200 jobs at the time.

Wood­man said GoPro last year did a “Her­culean job” of rolling out cloud con­nect cam­eras, mo­bile edit­ing ap­pli­ca­tions, an on­line plat­form for edit­ing or shar­ing videos, and a Karma drone de­signed to carry its cam­eras.

“We have shifted from a revo­lu­tion­ary year last year to an evo­lu­tion­ary year this year,” Wood­man said when the lat­est job cuts were an­nounced.

He stressed that the com­pany was fac­ing no new prob­lems, with rev­enue on the rise, and that the belt-tight­en­ing was mo­ti­vated by a drive to be­come prof­itable.

“Com­peti­tors will come, and that val­i­dates our mar­ket,” Lema told AFP.

“It is easy to make a cam­era. It is re­ally hard to make a GoPro.” late last

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