GoPro out to ride online video creation wave
lineup comes ahead of the prime holiday shopping season, and as the California-based company is under intense pressure from lowcost competition in the mini-camera market.
In March, GoPro announced plans to trim another 270 jobs in a bid to become profitable.
GoPro, which soared to popularity with cameras used for social media and extreme sports photography, said the new round of cuts were part of an internal reorganization to “do fewer things better.”
It followed a cut year of
15 percent of GoPro’s staff, about 200 jobs at the time.
Woodman said GoPro last year did a “Herculean job” of rolling out cloud connect cameras, mobile editing applications, an online platform for editing or sharing videos, and a Karma drone designed to carry its cameras.
“We have shifted from a revolutionary year last year to an evolutionary year this year,” Woodman said when the latest job cuts were announced.
He stressed that the company was facing no new problems, with revenue on the rise, and that the belt-tightening was motivated by a drive to become profitable.
“Competitors will come, and that validates our market,” Lema told AFP.
“It is easy to make a camera. It is really hard to make a GoPro.” late last