Sun.Star Cagayan de Oro

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an Francisco, United States -- GoPro on Thursday beefed up its line of actioncatc­hing mini-cameras as the struggling company aimed to ride the growing wave of creating captivatin­g video to share online.

“Life happens fast,” GoPro chief executive Nicholas Woodman said while unveiling new cameras and a second-generation Karma drone at a media event in a planetariu­m in Golden Gate Park in San Francisco.

“Using a GoPro helps you capture your life, slow it down, and see it in a whole new way.”

A new Hero 6 priced at $499 was billed as the most powerful and easy-to-use GoPro model to date, capable of capturing video in ultra-high definition 4K resolution.

GoPro also showed off a new Fusion camera designed with spherical lenses to capture everything around it, letting users later choose viewpoints as they wish for videos.

“Fusion is the first of its kind,” Woodman said.

“You shouldn’t have to point at what you want to film; you should be able to just film what you are experienci­ng, and Fusion makes that possible.”

Fusion cameras, priced at $700 and set to begin shipping in November, were part of a move by GoPro to provide online content creators such as YouTube talent with cameras they will hopefully use in surprising­ly creative ways, according to senior director of product management Pablo Lema.

“We are providing a bit of a shovel to the gold rush,” Lema said, referring to the hot trend of online video creators finding cash and fame by amassing online audiences.

“I think the world has been asking for something like this.”

The upgrade to the GoPro

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