Sun.Star Cagayan de Oro

Churreria La Lola spreads happiness one churro at a time with RUSH-powered loyalty app

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In recent years, churros (Spanish fried dough pastry) have become a staple snacktime treat among Filipinos. A plethora of kiosks have popped up offering the deep-fried goodness in numerous malls nationwide. But one name stands above all when the word “churros” spring to mind: Churreria La Lola.

Since opening their first branch in Powerplant Mall in December 2014, Churreria La Lola now has 17 branches all over the Philippine­s. The overwhelmi­ng support made the company want to return the love to their customers, hence the creation of a RUSHpowere­d loyalty program.

RUSH is Globe Telecom’s customizab­le digital platform that allows businesses to easily build, track, and manage their own customer loyalty program. RUSH’s digital solutions help businesses to convenient­ly develop and deploy a custom-branded mobile app in as fast as 10 days.

With their own custombran­ded RUSH-powered app, Churreria La Lola is intent on spreading more happiness to their regulars by rewarding them with exclusive perks and discounts. The app’s flexible reward system features a list of some of La Lola’s well-loved items which are up for grabs in exchange for stamps collected during visits and transactio­ns.

To support their existing marketing efforts, RUSH’s built-in engagement tools allow La Lola to convenient­ly connect with their customers through SMS, emails, and in-app notificati­ons. This way, customers are always in the loop for updates, promotions, or activities.

And the best thing? Fans can share their appreciati­on and extend suggestion­s through RUSH’s feedback system.

The RUSH partnershi­p allows La Lola to create a more intelligen­t customer relationsh­ip management strategy through an analytics dashboard. This dashboards feeds La Lola with actionable data and insights about the buying patterns of their customers, best-selling products, most visited branches in order to make decisions that put customers best interests forward.

With RUSH-powered loyalty app, customers will surely line up to their stores with excitement and come back as often as they can.

To know more about how RUSH can help your business, you may visit https://www.rush.ph/ about. (PR)

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