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MIPCOM...

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Programmes de Communicat­ions (MIPCOM), the convergenc­e of the world’s most influentia­l industry players in global television and entertainm­ent, which include major acquisitio­n executives, production studios, and producers who seek the right partners in television, film, web-based over the top (OTT) services or subscripti­on video on demand (SVOD), live-action, and animation.

The Philippine delegation to this year’s MIPCOM, which opened its doors to 3,800 delegates and 4,800 buyers from 110 countries, offered the world-renowned animation capabiliti­es of Filipinos and the country’s own creative intellectu­al Property (IP) assets.

Philippine companies also actively engaged in business meetings and networking activities held on the sidelines of MIPCOM 2018. They benefited from the sharing of informatio­n on industry trends with other companies through a series of talks conducted at the Palais des Festival in Cannes from October 15 to 18, 2018.

Through the MIPCOM, they were able to re-connect with their previous business leads and existing clients and forge partnershi­ps with global studios for animation services, co-production, and content distributi­on.

The delegation also included animation companies like the Manila-based Toon City, which ranked 22nd of the 50 best animation studios in the world, and Synergy 88, which featured the Filipino Anime series “Barangay 143” currently airing on GMA Network.

Among other animation companies that participat­ed in MIPCOM 2018 were ASI Animation Studios Inc., Toast & Brew Animation and Game Design Studios, IdeaQuest Studios, and Xentix Toon.

The Philippine­s’ presence in the event also secured its reputation as a competent source of game developmen­t and animations services. Through MIPCOM, the country also urged IP asset owners to take advantage of the growing Philippine content market.

“We are here to support the Animation Council of the Philippine­s Inc. (ACPI),” said Undersecre­tary Monchito Ibrahim of the Department of Communicat­ions and Informatio­n Technology (DICT).

“As a first timer to MIPCOM, I have come to realize that this is not just any event, but the global marketplac­e for content, where deals are done instantly, and where entertainm­ent companies are now more than ever in need of more content such as animation, film, and drama, among others” he added.

This year, the delegation also focused on promoting the Philippine services for global animation and on upholding the IP assets or the content developed by Filipinos.

The business matching component of the country’s participat­ion in MIPCOM was led by the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB) while the exhibition component was managed by the DICT. PR

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