Cam­era evo­lu­tion

Sun.Star Cebu Weekend - - Lens - Al­bert Pe­drosa

To­day, an­other gen­er­a­tion of cam­eras has re­shaped the land­scape of pho­tog­ra­phy, the cam­era phone. Although it came out al­most the same time as DSLR, it was the link to so­cial me­dia that made the dif­fer­ence.”

LAST week­end, I had a chance to talk about my pas­sion in front of an au­di­ence who are phone pho­tog­ra­phy en­thu­si­asts. They call them­selves, pho­neog­ra­phers. I bet that just be­fore the 50s, pho­tog­ra­phy was only done by a few. These few pho­tog­ra­phers spent a lot of time in their lives op­er­at­ing the mas­sive cam­era. To­day, maybe seven out of 10 peo­ple are tak­ing pho­tos.

The hand­held de­vices where you can load a roll of film mi­nus the bulky size fol­lowed. The num­ber of pho­tog­ra­phers in­creased this time around since the cam­era had be­come more handy. Still, a high level of ex­per­tise was needed, though. Then the SLR fol­lowed, de­signed for both the pro­fes­sional and con­sumer.

This time, the pro­lif­er­a­tion of cam­era users sky­rock­eted. The num­ber of hob­by­ists in­creased dra­mat­i­cally. By year 2000, the dig­i­tal ver­sion came in and trans­formed the pop­u­lar SLR cam­era to DSLR. Be­cause of it’s ease of use and no ex­per­tise re­quired to op­er­ate, it be­came an ex­plo­sion of users.

You would see peo­ple walk­ing around malls with DSLR hang­ing from their necks like an ac­ces­sory to fash­ion. No film to de­velop and the dig­i­tal file is ready for up­load­ing in the net. It seemed like ev­ery­body was now a pho­tog­ra­pher. The pro­fes­sional in­dus­try was dev­as­tated with the in­flux of new breed of pho­tog­ra­phers.

To­day, an­other gen­er­a­tion of cam­eras has re­shaped the land­scape of pho­tog­ra­phy, the cam­era phone. Although it came out al­most the same time as DSLR, it was the link to so­cial me­dia that made the dif­fer­ence. Mul­ti­ply the ex­ist­ing pho­tog­ra­phers by 100 fold, that’s where we are to­day.

While it’s true that qual­ity out­put of cam­era phones are not as good com­pared as DSLR when it comes to print­ing es­pe­cially for print ad­ver­tis­ing, a new breed of ad­ver­tis­ing was born, the on­line ads. Whether through so­cial me­dia or on­line dig­i­tal store, the im­age re­quire­ment fits the qual­ity out­put of a cam­era phone.

The cam­era phones will not re­place DSLR. The ca­pa­bil­i­ties of DSLR to cap­ture an im­age with a wide range of lenses and func­tion­al­ity to deal with dif­fer­ent shoot­ing chal­lenges, can­not be matched by cam­era phones. DSLR will con­tinue to ex­ist sup­ply­ing im­ages

for both print and on­line, while cam­era phones will en­rich the so­cial me­dia plat­form as a dif­fer­ent form of ad­ver­tis­ing and peo­ple in­ter­ac­tion.

It looks like this tan­dem will ex­ist side by side for a while, but who knows what and when will be the next break­through in pho­tog­ra­phy and what it will bring us? The idea of pho­tog­ra­phy as an art form has been di­luted quite a bit with tech­nol­ogy. But I think that im­ages that would make sense will still re­quire an eye trained to see the val­ues of visual lit­er­acy. Keep on shoot­ing, ev­ery­one!

It looks like this tan­dem will ex­ist side by side for a while, but who knows what and when will be the next break­through in pho­tog­ra­phy and what it will bring us?”

Her­mit’s Cove. Shot us­ing Oppo F1s. Edited in Light­room Mo­bile.

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