New so­cial me­dia plat­forms you need to check out

Sun.Star Cebu Weekend - - Content - Pa­tri­cia May P. Catan SunS­tar Week­end Writer

The rise of so­cial me­dia started in early 2000s when peo­ple slowly be­came ob­sessed with up­dat­ing their pro­files and hear­ing the lat­est on­line gos­sips. One thing that draws mil­lions of peo­ple to sign up on so­cial me­dia is the plat­form's abil­ity to al­low mem­bers to share and re­ceive con­tent. This on­line ex­change along with many other rea­sons are what makes so­cial me­dia this vi­brant to­day. But hav­ing failed to adapt to rapid de­vel­op­ments, tech ad­vances and chang­ing en­vi­ron­ments, pi­o­neer­ing sites had to give way to new so­cial net­work­ing sites. There’s an end to ev­ery­thing, and some­times it can be quick and mer­ci­less. For in­stance: who would have thought these five pop­u­lar so­cial me­dia plat­forms that ev­ery­one used to love are now on­line ru­ins of yesteryears?

FRIENDSTER (March 2002 - June 2015)

Friendster was ahead of its time when founded in 2002 for it was the so­cial net­work­ing site where mil­lions of peo­ple shared pho­tos, videos, news, and events in­for­ma­tion. It was the holy grail of so­cial me­dia with savvy in­di­vid­u­als in the early 21st cen­tury shar­ing and pro­vid­ing on­line and me­dia con­tent. Friendster then evolved into a so­cial gam­ing site in 2011 when regis­tered users in­creased by mil­lions more. But its glory days didn’t last long as Friendster could not keep up with the ad­vances of a highly com­pet­i­tive in­dus­try and the dras­tic de­crease of on­line en­gage­ment. This re­sulted in the sus­pen­sion of its ser­vices and even­tu­ally the clo­sure of the com­pany.

YA­HOO MES­SEN­GER (June 1999 - July 2018)

Ya­hoo Mes­sen­ger was one of the few in­stant mes­sag­ing clients that gained many loyal fans for its chat ser­vices that con­nected friends and fam­ily from all over the globe. Apart from in­stant mes­sag­ing, file shar­ing, likes, un­send, group con­ver­sa­tions, IMViron­ments, ad­dress-book in­te­gra­tion, and cus­tom sta­tus mes­sages were the other unique fea­tures of­fered in its time. Ya­hoo Mes­sen­ger was re­leased in 1999 as one of the first chat apps of its kind. But the con­tin­u­ous evo­lu­tion of the com­mu­ni­ca­tions land­scape chal­lenged its ex­ist­ing fea­tures and was dis­con­tin­ued in July this year.

MUL­TI­PLY (De­cem­ber 2003 - May 2013)

Mul­ti­ply added to the lineup of so­cial me­dia sites back in 2003 where users shared me­dia con­tent through their per­sonal pro­files. It started out as a so­cial net­work­ing site but switched to e-com­merce in 2012 when Mul­ti­ply gained mil­lions of unique vis­i­tors. But when Mul­ti­ply didn’t make enough profit on the fol­low­ing year, the site had to close down its op­er­a­tions and soon closed as a com­pany in 2015.

ITUNES PING (Septem­ber 2010 - Septem­ber 2012)

iTunes Ping was short­lived de­spite the promis­ing tie-up of a so­cial me­dia plat­form and mu­sic player. It was a thing in 2010 when iTunes Ping al­lowed friends and mu­si­cal artists alike to con­nect with each other and share mu­sic files. The only catch was that it only worked for Ap­ple users, which made it use­less for non-iPhone own­ers and also lim­ited Ping’s user base. Hounded by spam and other is­sues, iTunes Ping was forced to close down by Ap­ple in 2012.

MYS­PACE (Au­gust 2003 - present)

While the plat­form isn't ex­actly dead as it is still run­ning, MyS­pace is just a shadow of its glory days as the largest so­cial net­work­ing site in the world from 2005 to 2009. Founded a year af­ter Friendster, MyS­pace has sim­i­lar in­ter­ac­tive fea­tures as its pre­de­ces­sor where it al­lows users to share blogs, pho­tos, mu­sic, and videos. MyS­pace in­tro­duced a fea­ture that made a sig­nif­i­cant in­flu­ence on pop cul­ture and mu­sic: it al­lowed a a younger gen­er­a­tion of users con­nect with the lat­est mu­si­cal artists. But with for­ward-think­ing and adap­tive so­cial me­dia sites com­ing in such as Face­book and Twit­ter, MyS­pace nat­u­rally lost its au­di­ence af­ter fail­ing to evolve and cater to the dig­i­tal needs of its evolv­ing users, lead­ing to its de­cline. From a peak of close to 76 mil­lion unique montly vis­i­tors in 2008, it now barely at­tracts around seven mil­lion vis­its a month.

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