Sun.Star Cebu

Can government TV, radio be independen­t?

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Most people little noticed a segment in President Duterte’s Sona last July 25, which mentioned about converting PTV4 and Radyo ng Bayan into BBC-type of media operation.

How can government media be untethered from political interests of those in power? Past presidents planned to privatize state media but all failed and political agenda prevailed. Somehow, they soon realized they needed their own radio and TV to help the administra­tion spread its messages.

People pay

And Duterte would pattern the overhaul into the British Broadcasti­ng Corp. model. BBC’s charter and agreement guarantee “truth, accuracy, impartiali­ty and editorial integrity and independen­ce.” British people pay for BBC, not the government; thus, its independen­ce.

That’s the tougher part in the Philippine setting: requiring each taxpayer to pay a license for his TV or cable. If Pinoys won’t accept the burden, an “independen­t” state media will have to compete with private media for ad revenue.

"Ito ang gusto ko -- total pera naman ng tao -- to observe editorial independen­ce through intelligen­t programs and enlighteni­ng news and commentary." -- President Duterte, in his July 25 Sona

 ??  ?? BBC'S FIONA BRUCE, anchor woman in The News at Ten, the most watched news program of the British broadcast company.
BBC'S FIONA BRUCE, anchor woman in The News at Ten, the most watched news program of the British broadcast company.

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