Yap, Geronimo, Reid launch next chapter ‘campaign’
Manulife Philippines has brought together three of the country’s most loved celebrities— Richard Yap, Sarah Geronimo and James Reid— to launch the next chapter of its Start Your Story campaign. This is the first time that a Manulife campaign has combined the star power of all three celebrities. Both Richard and Sarah were part of the first chapter of the Start Your Story campaign, while James was part of the company’s ManulifeMOVE program launch. Manulife’s Start Your Story campaign began in 2015 to inspire Filipinos to take the first step toward making their dreams come true. It called on Filipinos to overcome whatever is holding them back and daring them to fulfill stories they have always wanted to achieve. “We all have dreams that we want to pursue but sometimes we end up setting them aside when unexpected things happen,” said Ryan Charland, Manulife Philippines president and chief executive officer. “Through these campaigns, we want Filipinos to know that whatever happens, Manulife is here to help them make their dreams come true.”
The next chapter in the campaign includes TV, radio, print and digital ads, which will show Richard, Sarah and James conquering obstacles that try to keep them from realizing their goals.
“Richard, Sarah and James are three of the most admired celebrities today,” said Melissa Henson, chief marketing officer, Manulife Philippines. “If you look behind their stories of success, you will get to know individuals who have worked hard and persevered. The next chapter in the campaign gives us a glimpse of their stories, which we hope will inspire people to pursue their dreams and passions.”
As part of the campaign, Manulife Philippines will also launch online contests and other community-based initiatives.