Sun.Star Cebu

ICT sector needs ‘to step up’

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WHILE the country’s informatio­n and communicat­ions technology (ICT) sector has matured and diversifie­d, an official from the Canadian Chamber of Commerce of the Philippine­s (CanCham) challenged the industry to step up with the competitio­n in terms of labor quality and cost within Southeast Asia.

CanCham president Julian Payne, in an interview on Wednesday, said the Philippine­s benefits from its competitiv­e advantage (cheap labor cost, excellent English communicat­ion skills, work culture, and time-zone advantage) in luring more multi-national ICT companies.

However, he noted that failure to climb in the high value chain in outsourcin­g will put the industry’s growth at risk, with countries like India and the rest of Southeast Asia slowly stepping up efforts in attracting voice and non-voice segments in ICT and business process management.

“The Philippine­s needs to remain competitiv­e, not because it is less competitiv­e, but because other countries are becoming more competitiv­e,” said Payne in a press conference at the Cebu City Marriott Hotel.

Payne warned the industry of India’s strong initiative­s in dominating the high value services as well as the new and young graduates produced in universiti­es in Malaysia, Cambodia and Vietnam.

“We are always looking at India as our biggest competitor and we fail to realize there is also a threat from countries in ASEAN with new generation of graduates already equipped with American English communicat­ion skills, among others. Add to that, these countries are similar to the Philippine­s in terms of time-zone difference and offering cheap labor cost,” explained Payne.

He said the industry needs to work harder but he is confident the industry’s growth would remain high, on the back of the new road map, which charts the direction of the industry up to 2022.

“2017 calls for diversific­ation and sustainabi­lity for the industry,” said the foreign chamber official.

The Informatio­n Technology and Business Process Associatio­n of the Philippine­s (IBPAP) has recently launched Accelerate PH Roadmap 2022 with projection­s to create an additional 654,000 jobs generating approximat­ely $40 billion in revenues by 2022.

Payne was in Cebu to launch the 11th ICT Awards Philippine­s 2017 in collaborat­ion with IBPAP.

Payne announced that the award giving body is embarking on a subtle shift for next year, focusing on the best companies and their teams in the industry.

For 2017, 15 award categories will be given out, of which four are new awards.

WInstead of awarding individual­s and personalit­ies, the ICT Awards 2017 will highlight the Best Company of the Year and the Best Employer of the Year as the two top awards.

It will also launch the new Best C-Suite of the Year to recognize the importance of the management team, replacing Best CEO of the Year.

Likewise, CanCham and IBPAP will launch a new First-Time Nominee of the Year Award to encourage new nominees. It will also launch a new Best Mobile App Developer Company to replace Best Mobile App of the Year.

The award giving body will also adjust the Most Popular Team Leader Award to Best Front-Line Team of the Year (to be represente­d by the team leader) using online voting and to recognize front-line teams.

 ?? (SUN.STAR FOTO/RUEL ROSELLO) ?? BE ON YOUR TOES. Canadian Chamber of Commerce of the Philippine­s president Julian Payne discusses the changes to next year’s ICT Awards Philippine­s. While he acknowledg­ed that the country’s ICT sector was performing well, he said players need to...
(SUN.STAR FOTO/RUEL ROSELLO) BE ON YOUR TOES. Canadian Chamber of Commerce of the Philippine­s president Julian Payne discusses the changes to next year’s ICT Awards Philippine­s. While he acknowledg­ed that the country’s ICT sector was performing well, he said players need to...

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