Aboitiz team members bring joy to 500 indigent children
Christmas outreach is an annual program to give back to community
ABOITIZ team members recently shared their time and delivered Christmas cheer and goodies to 500 indigent children from Aboitiz host communities in Cebu and Manila as part of the Aboitiz Group’s annual Christmas outreach.
Last Dec. 3, over 200 team members from Aboitiz Equity Ventures (AEV), Aboitiz Foundation, AboitizLand, AboitizPower, Pilmico, SN Aboitiz Power, and Weather Philippines Foundation served as big brothers and sisters to children from SOS Children’s Village in Cebu City and Barangay Central Signal Village in Taguig City.
The children were treated to a fun half-day party featuring games, mascot and magic shows, and performances from some Aboitiz team members.
The beneficiaries also received toys placed in boxes as well as Noche Buena packages for their families.
“Seeing the innocent smiles of these kids is a blessing that shapes our perspective towards humility and gratitude. We are reminded that more than the amount of any CSR (corporate social responsibility) project, it is the personal time of our team members set aside for spreading goodwill that is of greater value,” said Erramon Aboitiz, AEV president and chief executive officer.
The Aboitiz Christmas out- reach has become an annual tradition for Aboitiz team members to give back and bring simple joy to children during Yuletide season.
Led by the Christmas out- reach committee, team members initiated fundraising activities, such as Trivia Night, Give-AGift, Bingo, Love in a Shoebox, among others, to prepare for the actual children’s party.