Pan de Manila unveils new Christmas bags
Pan de Manila’s fans always look forward to Christmas time as the country’s favorite bread chain releases its 2016 Paskong Pinoy art, this time by young and promising digital artist Bibsy Ann Torio. Her art piece will grace the packaging of Pan de Manila: the Christmas paper bags, boxes, and limited edition canvas tote bags contain- ing Pan de Manila pala
mans (sandwich spread). Torio’s work, which took months of conceptualization and days of meticulous execution, centers on the iconic Pinoy Christmas lantern featuring a family of carolers, with colors that radiate vivid shades of pastel.
“In this artwork, I thought of a Filipino family that is freely sharing the spirit of Christmas of giving love and spreading joy. Christmas is both a festive and sacred celebration about our love for home and our love for salu-salo. And Pan De Manila is about that, too,” said Torio.
Torio has been doing digital design since 2005, but this is her first time to be commissioned by a well-known brand.
The exciting design collaboration with Torio marks Pan de Manila’s ninth year of commemorating timeless Filipino holiday traditions. The seasonal packaging campaign that began in 2008 has become a yearly tribute that widely recognizes unique Filipino culture by showcasing artworks of seasoned and upcoming l ocal artists. Through the years, Pan de Manila worked with Albert Magsumbol, Larry Memije, Rina Albert- Llamas, the late Dante Hipolito, Amador Barquilla and Jovan Benito.